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Ice Spice, John Turturro and More Native New Yorkers Show Off Their City Style in New H&M Campaign
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Ice Spice, John Turturro and More Native New Yorkers Show Off Their City Style in New H&M Campaign

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Ice Spice and Jon Turturro may seem like an unlikely duo, but the two artists came together to celebrate their shared New York roots in a new campaign for H&M. Fellow native New Yorkers — including models Paloma Elsesser and Kai Schreiber, along with content creator Kareem Rahma — also appear in the urban-centric spot. […]

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Ice Spice

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Isis Naija Gaston (born January 1, 2000), known professionally as Ice Spice, is an American rapper and songwriter. Born and raised in the Bronx, New York City, she began her musical career during college in 2020, after meeting record producer RiotUSA. Her rapping style has been noted by music journa...

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John Turturro

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American actor (born 1957)

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Feb 23, 2026 10:51am PT Ice Spice, John Turturro and More Native New Yorkers Show Off Their City Style in New H&M Campaign By Anna Tingley If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Ice Spice and Jon Turturro may seem like an unlikely duo, but the two artists came together to celebrate their shared New York roots in a new campaign for H&M. Fellow native New Yorkers — including models Paloma Elsesser and Kai Schreiber, along with content creator Kareem Rahma — also appear in the urban-centric spot. “One of the best things about New York is the style,” Ice Spice, who was born and raised in the Bronx, said in a statement. “You get inspired every day by the unique characters you see out and about. No doubt my style — and the way I express myself — has been shaped by the city.” Related Stories Jimmy Kimmel Mocks Fox News for Saying 'Melania' Should Be 'Nominated for Oscars': 'I Will Host That Show. Whether They Ask Me or Not. I Will Insist on It'
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