Inside the Microdrama Business: MicroCo’s Susan Rovner and Other Industry Executives on ‘Joy Scrolling,’ AI Anxiety and Hollywood’s Newest Frontier
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The microdrama industry is moving fast — sometimes from concept to camera in 48 hours — and the executives building it say Hollywood is only beginning to pay attention. At a Hollywood Radio and Television Society Associates panel held Thursday evening on the Warner Bros. lot in Burbank, four veterans of the vertical drama space […]
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Mar 27, 2026 1:49pm PT Inside the Microdrama Business: MicroCo’s Susan Rovner and Other Industry Executives on ‘Joy Scrolling,’ AI Anxiety and Hollywood’s Newest Frontier By Kennedy French Plus Icon Kennedy French Latest Inside the Microdrama Business: MicroCo’s Susan Rovner and Other Industry Executives on ‘Joy Scrolling,’ AI Anxiety and Hollywood’s Newest Frontier 6 minutes ago ‘Forbidden Fruits’ Cast and Creators Discuss Witchy Femme Cults and Twisted Female Friendships: ‘Sometimes Wanting Belonging Cracks Everything Open’ 26 minutes ago Ryan Gosling Accepts Deidre Hall’s ‘Days of Our Lives’ Invite After Calling Her His ‘OG Acting Inspiration’ 2 hours ago See All The microdrama industry is moving fast — sometimes from concept to camera in 48 hours — and the executives building it say Hollywood is only beginning to pay attention. At a Hollywood Radio and Television Society Associates panel held Thursday evening on the Warner Bros. lot in Burbank, four veterans of the vertical drama space broke down what makes the format tick, who is actually watching and where it is all headed. The group included Susan Rovner , former NBCUniversal executive who is now chief creative officer of MicroCo; Matthew Ko, CEO of Knockout Shorts; Silas Wang, head of talent and brand partnerships at DramaBox and Vivian Anan Wang, head of content at Crisp Momentum. Fox Entertainment Studios’ Sara Chiang-Pistono moderated the hourlong session. Related Stories Santiago Segura and Sony, Plus a Little Help From Alec Baldwin and Kevin Spacey, Smash Spanish Cinema Records With ‘Torrente for President’
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