Instagram to Sell Reels Ads for Viral TV and Movies Content, ‘Cultural Moments’ Like NFL Games and Black Friday
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Meta’s Instagram wants to make it easier for marketers to buy ads that tap into viral moments on its short-form Reels videos. Instagram announced that it is expanding Reels trending ads (RTA) inventory to add “TV & movies” as a new trending-content category alongside other new verticals like travel, business, and finance and investments. (Those […]
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Mar 26, 2026 11:10am PT Instagram to Sell Reels Ads for Viral TV and Movies Content, ‘Cultural Moments’ Like NFL Games and Black Friday Meta also enhancing Advantage+ generative AI tool to let marketers produce 'UGC-style' videos using image assets By Todd Spangler Plus Icon Todd Spangler NY Digital Editor xpangler Latest Warner Bros. Discovery Sets Date for Shareholder Vote on Paramount Skydance Merger 6 hours ago Bill Maher Will in Fact Receive Kennedy Center’s Mark Twain Prize for Humor, After Trump’s White House Called It ‘Fake News’ 7 hours ago MrBeast’s Beast Industries Hires Hulu and Riot Games Alum Gaude Lydia Paez as Communications Chief 20 hours ago See All Meta ‘s Instagram wants to make it easier for marketers to buy ads that tap into viral moments on its short-form Reels videos. Instagram announced that it is expanding Reels trending ads inventory to add “TV & movies” as a new trending-content category alongside other new verticals like travel, business, and finance and investments. (Those join existing categories such as fashion, beauty, pets, autos and sports.) Instagram also launching new, limited-content lineups for “key cultural moments” such as Fashion Week, Formula 1 races, Black Friday and NFL games. Related Stories Woody Norman Signs With UTA
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