Instagram Will “Substantially Reduce” Use of PG-13 Rating in Deal With Motion Picture Association
The Meta platform had unveiled teen accounts "inspired" by the MPA's rating late last year.
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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Instagram will “substantially reduce” its reference to the Motion Picture Association ‘s PG-13 rating thanks to a deal between Meta and the Hollywood trade organization. The social media platform will also add a disclaimer, marking a clear distinction between the MPA’s PG-13 rating, and its own variation. Terms of the agreement will go into effect beginning April 15. Late last year Meta’s Instagram announced teen accounts, including a disclosure that they would be “guided by” the PG-13 rating. The MPA was furious with the move, as it protects its film ratings system closely, and sent a cease and desist letter to Meta, calling the use of PG-13 “false and highly misleading.” “Today’s agreement clearly distinguishes the MPA’s film ratings from Instagram’s Teen Account content moderation tools,” said Charles Rivkin, Chairman and CEO of the MPA, in a statement. “While we welcome efforts to protect kids from content that may not be appropriate for them, this agreement helps ensure that parents do not conflate the two systems – which operate in very different contexts. The MPA is proud of the trust we have built with parents for nearly sixty years with our film rating system, and we will continue to do everything we can to protect that trust.” “We’re pleased to have reached an agreement with the MPA,” added a Meta spokesperson. “By taking inspiration from a framework families know, our goal was to help parents better understand our teen content policies. We rigorously reviewed those policies against 13+ movie ratings criteria and parent feedback, updated them, and applied them to Teen Accounts by default. While that’s not changing, we’ve taken the MPA’s feedback on how we talk about that work. We’ll keep working to support parents and provide age-...
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