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Ira Liran, Vita Coco director, sells $2.8m in Coco stock
| USA | economy

Ira Liran, Vita Coco director, sells $2.8m in Coco stock

#Vita Coco #Ira Liran #Insider trading #SEC filing #Stock disposal #Nasdaq #Beverage industry #Common stock

📌 Key Takeaways

  • Ira Liran liquidated 100,000 shares of Vita Coco stock for approximately $2.83 million.
  • The transaction was completed at a weighted average price of $28.32 per share on May 22, 2024.
  • Liran retains a significant ownership stake in the company, holding over 400,000 remaining shares.
  • The sale was officially documented and reported via an SEC Form 4 filing.

📖 Full Retelling

Ira Liran, the founder and director of the beverage giant Vita Coco Company, Inc., sold 100,000 shares of the company’s common stock on the Nasdaq market on May 22, 2024, as part of a strategic financial divestment. The transaction, which was executed at a weighted average price of approximately $28.32 per share, resulted in total proceeds of roughly $2.83 million for the executive. This significant insider sale was disclosed through a mandatory Form 4 filing with the Securities and Exchange Commission (SEC), providing transparency to shareholders regarding the movement of equity held by top leadership. The sale took place through multiple transactions with prices ranging from $28.16 to $28.52, reflecting the market's current valuation of the coconut water pioneer. Despite the million-dollar liquidation, Liran maintains a substantial stake in the company he helped establish. Following the disposal of these 100,000 shares, Liran still directly owns over 400,000 shares of Vita Coco, worth more than $11 million at current market rates, ensuring his interests remain closely aligned with the long-term performance of the brand. Market analysts frequently monitor such insider activities to gauge the confidence levels of a company's executive team. While large-scale sales can sometimes signal caution to investors, they are often used by founders for personal portfolio diversification or liquidity needs. Vita Coco has maintained a dominant position in the functional beverage sector since its IPO, and this move follows a period of steady market performance for the New York-based firm. The company's stock has seen various fluctuations over the past year, yet it continues to lead the global coconut water market amid rising consumer demand for natural hydration products.

🐦 Character Reactions (Tweets)

Coconut Whisperer

Ira Liran just cashed in on 100K shares of Vita Coco. Guess he's trading in his coconut water for a few million in cold hard cash. 🥥💸 #InsiderMoves

Stock Market Sage

Ira Liran sells $2.8M in Vita Coco stock. Must be time to diversify his portfolio... or maybe he's just thirsty for something else. 📉🥥 #InvestmentShakeup

Beverage Guru

Ira Liran takes a sip of liquidity with a $2.8M stock sale. Still holds 400K shares, so he's not entirely out of the coconut water game. 🥥💰 #MarketMoves

Financial Funnyman

Ira Liran just turned 100K shares of Vita Coco into $2.8M. Guess he's trading in his coconut water for a few million in cold hard cash. 🥥💸 #InsiderMoves

💬 Character Dialogue

Алукард: Ah, the sweet nectar of capitalism. Liran sips from the cup of profit, leaving shareholders to guzzle the dregs.
Ерік Картман: Dude, that's like, totally bogus! He's selling his shares like it's a bunch of lame, overpriced coconut water!
Алукард: A mere $2.8 million? A pittance for a man who built an empire on the backs of parched consumers.
Ерік Картман: I mean, come on! He's still got, like, a gazillion shares left. It's not fair, man!
Алукард: Fairness is a myth, my dear Cartman. The strong drink deeply, while the weak are left to thirst.

🏷️ Themes

Finance, Corporate Governance, Markets

📚 Related People & Topics

Vita Coco

Vita Coco

American beverage company

The Vita Coco Company, doing business simply as Vita Coco, is an American beverage company which mainly sells coconut water. The largest brand globally in coconut/plant waters, Vita Coco has operations in 31 countries as of 2016. It is a benefit corporation.

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Insider trading

Insider trading

Trading using nonpublic information

# Insider Trading **Insider trading** is the trading of a public company's stock or other securities (such as bonds or stock options) based on **material, nonpublic information** about the company. While the practice is common, its legality is subject to complex regulations that vary significantly ...

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SEC filing

SEC filing

Type of financial statements in the United States

# SEC Filing An **SEC filing** is a formal financial statement or regulatory document submitted to the **U.S. Securities and Exchange Commission (SEC)**. These filings are mandatory requirements designed to ensure transparency, providing a standardized method for disclosing material information to ...

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📄 Original Source Content
try{ var _=i o; . if(!_||_&&typeof _==="object"&&_.expiry As Claude disrupts stock market, Anthropic researcher warns ’world is in peril’ Gold, silver prices rise amid U.S.-Iran tensions, blowout January payrolls data Dow halts three-day win streak as blowout jobs data curbs rate cut bets Citi pushes back Fed rate cuts to May after blowout January jobs report (South Africa Philippines Nigeria) Ira Liran, Vita Coco director, sells $2.8m in Coco stock Insider Trading Published 02/06/2026, 07:37 PM Ira Liran, Vita Coco director, sells $2.8m in Coco stock 0 COCO 4.24% Director Ira Liran of Vita Coco Company (NASDAQ:COCO) sold a total of 50,000 shares of common stock on February 5, 2026, for approximately $2.8 million. The sales were executed in two separate transactions, with prices ranging from $54.48 to $57.36. The timing is notable as COCO shares are currently trading at $58.96, just below their 52-week high of $59.05, after an impressive 79% surge over the past six months according to InvestingPro data. The first transaction involved the sale of 20,000 shares at a weighted average price of $56.66, resulting in a total value of $1,133,200. Following this transaction, Liran directly owns 478,341 shares of Vita Coco Company. The second transaction involved the sale of 30,000 shares at a weighted average price of $56.65, resulting in a total value of $1,699,500. These shares are held indirectly by the Ira Liran 2012 Family Trust. Following this transaction, the trust owns 572,579 shares. The sales were executed pursuant to a Rule 10b5-1 trading plan. In other recent news, The Vita Coco Company has experienced several significant developments. The company announced that its coconut water products will be exempt from reciprocal tariffs following a modification in an Executive Order by the White House. This change, effective November 13, reduces the blended tariff rate from 23% to 6%, although a 40% duty on imports from Brazil remains. In response to these tariff changes, ...

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