Is Trey Parker and Matt Stone’s Deep Voodoo the Rare Company Doing AI Right?

The AI Issue Is Trey Parker and Matt Stone’s Deep Voodoo the Rare Company Doing AI Right? 'South Park’ creator Stone reveals the duo's plans and why he thinks AI could usher in a new era of creativity. “It means maybe the show’s better." By Steven Zeitchik Plus Icon Steven Zeitchik Senior Editor, Technology and Politics View All March 31, 2026 Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment In a professionally lighted brick-walled space in Venice, not different from many other professionally lighted brick-walled spaces all over Los Angeles, actors routinely come in to have their photos and video taken. The process is quick and unremarkable to anyone familiar with the studio-shoot culture of the city, where the backdrops change but the conventions stay the same. Yet the similarities with a typical Hollywood shoot end after the camera switches off at the offices of this boutique firm known as Deep Voodoo . The images and video are converted into data bits and sent to AI -model experts employed all over the world. One in Eastern Europe, another in Argentina, a third in Vancouver. They work their machine-training magic, relying on compute from a data center at an undisclosed location. Eventually all that data gets turned into the desired object: a de-aged actor or deepfake or other synthetic image that can used for various forms of entertainment. Related Stories The AI Issue Where the Collapse of Sora Leaves This Crazy AI Moment News Nick Cannon Calls the Democratic Party "the Party of the KKK" All of that would be intriguing even if the founders of Deep Voodoo weren’t South Park instigators Trey Parker and Matt Stone . But among all their taboo-busting, the Book of Mormon pair, it turns out, are also burgeoning AI pioneers. And for the past several years they have been quietly deploying the...