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'It immerses you in fantasy': Why Bridgerton tourism is booming
| USA | general

'It immerses you in fantasy': Why Bridgerton tourism is booming

#Bridgerton #Set-jetting #Regencycore #Bath tourism #Netflix #Social media trends #Historical travel

📌 Key Takeaways

  • The 'Bridgerton effect' is driving a massive increase in tourism to historic UK locations like Bath and London.
  • Social media platforms, particularly TikTok, are the primary drivers of this trend as fans share content from filming sites.
  • Tourists are increasingly engaging in 'Regencycore' fashion, dressing in period-accurate costumes for their visits.
  • Local economies are benefiting from the creation of specialized niche experiences like themed tours and formal balls.

📖 Full Retelling

Tourism officials and local businesses in historic British cities like Bath and London are reporting a significant surge in international visitors this summer as fans of the hit Netflix series 'Bridgerton' flock to filming locations to recreate their favorite scenes. This burgeoning 'set-jetting' trend, amplified by viral content on TikTok and Instagram, has transformed quiet architectural landmarks into bustling tourist hotspots as viewers seek to immerse themselves in the Regency-era escapism popularized by the show. The phenomenon is driven by a desire for tangible connections to the fictional world of the Ton, boosting local economies through specialized walking tours and themed hospitality experiences. The impact of the show is most visible on social media platforms, where the hashtag #Bridgerton has garnered billions of views. Travel influencers and casual fans alike are documenting their pilgrimages to sites such as the Royal Crescent in Bath, which serves as the exterior for the Featherington family home, and Greenwich’s Ranger’s House, known to viewers as the Bridgerton estate. These locations have become primary backdrops for elaborate photoshoots, with many tourists dressing in 'Regencycore' fashion—corsets, empire-waist gowns, and floral headpieces—to fully inhabit the aesthetic established by the costume drama. Industry experts note that this specific type of screen tourism provides a sustainable economic lifeline to heritage sites that previously struggled to attract younger demographics. Beyond mere sightseeing, the trend has birthed a niche market for high-end experiences, including Regency-themed afternoon teas, balls, and etiquette workshops. By blurring the lines between historical reality and modern television fantasy, these destinations are successfully leveraging pop culture to maintain relevance in a competitive global travel market, ensuring that the 'Bridgerton effect' continues to yield dividends long after a new season premieres.

🐦 Character Reactions (Tweets)

Regency Rebel

Bath's Royal Crescent is now just a fancy Instagram filter. #BridgertonEffect #Regencycore

Tourist Trooper

Spent my entire vacation in corsets and crinolines. Worth it for the TikTok clout. #BridgertonTourism #SetJetting

History Buff

Greenwich’s Ranger’s House: where the Bridgertons live and my bank account dies. #BridgertonEstate #TourismBoom

Pop Culture Pilgrim

From screen to street: the Ton is now a tourist attraction. Who needs a time machine when you have Netflix? #BridgertonTourism #TimeTravel

💬 Character Dialogue

Маленія: I, Malenia, Blade of Miquella, have never known defeat. Yet these mortals bow to the gilded cages of Bridgerton. What a pitiful display of devotion.
Еллі: Yeah, well, at least they're not getting their asses kicked by some undead queen. Give me a break, Malenia. These folks just want a taste of fancy dresses and tea.
Маленія: Foolish mortals, chasing shadows of a world that never was. They should be fighting for their lives, not posing for pictures.
Еллі: Hey, don't knock it. At least they're not rotting away in some forgotten corner of the Lands Between. A little escapism never hurt anybody.
Маленія: Perhaps they seek to escape the rot that consumes all. But in the end, even the most elegant of gowns cannot shield them from the inevitable decay.

🏷️ Themes

Tourism, Pop Culture, Economy

📚 Related People & Topics

Netflix

Netflix

American video streaming service

# Netflix **Netflix** is an American subscription video-on-demand (SVOD) over-the-top streaming service. It serves as the primary distribution platform for both original and acquired content, including feature films, television series, documentaries, and specials across a vast array of genres and i...

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Bridgerton

Bridgerton

American romance television series

Bridgerton is an American alternative history regency romance television series created by Chris Van Dusen for Netflix. Based on the book series of the same name by Julia Quinn, it is Shondaland's first scripted show for Netflix. It follows the close-knit siblings of the noble and influential Bridge...

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Regencycore

2020s aesthetic trend

Regencycore or, sometimes, royalcore, is a fashion style and internet aesthetic inspired by clothing worn in early 19th-century Europe. The rise of regencycore is widely attributed to the popularity of the Netflix television series Bridgerton, which takes place in a fictionalized version of Regency ...

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🔗 Entity Intersection Graph

Connections for Netflix:

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📄 Original Source Content
Dive in to the Bridgerton corner of TikTok and you'll see fans posing in the show's real-life locations.

Original source

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