ITV Studios Launches Studio 55 & Opens Up Library To Content Creators; Former Snap Exec To Oversee New Label
#ITV Studios #Studio 55 #Will Scougal #London TV Screenings #LGBTQ+ dating podcast #Brand partnerships #Content licensing #Love Island
📌 Key Takeaways
- ITV Studios launches Studio 55 label to give brands and creators access to its IP
- Will Scougal, former Snap executive, appointed to lead the new initiative
- First project announced: LGBTQ+ dating podcast 'It Started With a Kiss'
- Studio 55 will both facilitate digital content creation and manage brand licensing
📖 Full Retelling
ITV Studios unveiled its new label Studio 55 at the London TV Screenings today, granting brands and creators unprecedented access to its intellectual property to develop innovative content. The initiative will be overseen by Will Scougal, ITV Studios' newly appointed Executive Vice President of Brand & Commercial Partnerships, who brings extensive experience from his previous executive roles at Snapchat and X. The first project announced under Studio 55 is an LGBTQ+ dating podcast titled 'It Started With a Kiss,' marking the beginning of ITV's strategy to collaborate with external creative forces. Studio 55 will operate through a dual approach: matching brands, marketing agencies, and content creators with ITV's extensive archive of shows to develop digital-first formats, while also serving as a central hub for licensing popular ITV franchises such as Love Island and The Voice for consumer products, fan experiences, and commercial ventures.
🏷️ Themes
Media Innovation, Content Partnerships, Brand Licensing
📚 Related People & Topics
ITV Studios
British television production company
ITV Studios Limited is a British multinational television media company owned by British television broadcaster ITV plc. It handles production and distribution of programmes broadcast on the ITV network and third-party broadcasters, and is based in 12 countries across 60 production labels, with loca...
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Original Source
ITV said it will give brands and creators “unprecedented access” to its IP with a view to creating new and next-generation content under the auspices of a new label, Studio 55 . ITV Studios unveiled the newly-minted banner at the London TV Screenings today, and said the first project will be an LGBTQ+ dating podcast called It Started With a Kiss . Studio 55 will be led by Will Scougal, ITV Studios’ newly appointed EVP of Brand & Commercial Partnerships and a former exec at Snapchat and X. ITV Studios said its activities will be two-fold. It will match brands, marketing agencies and content creators with ITV Studios’ archive of shows to originate digital-first formats. It will also act as a hub for licensing ITV brands such as Love Island and The Voice for consumer products, fan experiences and other commercial activity. Related Stories News Andrew Lincoln Voicing ITV's 'Force Of Nature' & Promises: "The Show Captures What Other Wildlife Series Have Not"
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