Jack Daniel’s maker Brown-Forman, Pernod Ricard confirm merger talks

try{ var _=i o; . if(!_||_&&typeof _==="object"&&_.expiry Iran conflict latest: Trump pauses Iran energy plant strikes by 10 days Solid rebound in Hormuz tanker flows backs Trump’s claim Oil pares some gains as Trump extends pause on Iran energy infrastructure attacks Gold falls on mixed messaging regarding Iran; Trump asserts peace talks ongoing (South Africa Philippines Nigeria) Jack Daniel’s maker Brown-Forman, Pernod Ricard confirm merger talks By Author Ambar Warrick Stock Markets Published 03/26/2026, 07:50 PM Jack Daniel’s maker Brown-Forman, Pernod Ricard confirm merger talks 0 PERP -5.73% BFb 9.58% BFa 9.01% Investing.com-- American whiskey major Brown Forman (NYSE: BFa ) and Pernod Ricard (EPA: PERP ) confirmed on Thursday that they were in talks over a potential “merger of equals.” Both companies, in separate statements, confirmed earlier media reports that they were engaged in merger talks. “If agreed and subject to customary approvals, this partnership would be akin to a merger of equals,” the companies said in separate statements. They added that a merger would result in “significant” operation synergies. Get more breaking news on the biggest deals on Wall St by subscribing to InvestingPro Brown-Forman shares rose 2.7% in aftermarket trade following the confirmation. They had surged nearly 10% during Thursday’s main session. Pernod shares had fallen nearly 6% on Thursday. A merger will see the combination of the world’s second-largest spirits maker with the biggest producer of American whiskey, also creating the largest global spirits manufacturer. Talks over a deal come as global spirit makers grapple with slowing sales and rising costs, as consumers across the globe pulled back on alcohol consumption amid health concerns and reduced spending. Disruptions from U.S. trade tariffs also battered alcohol imports, while growing threats from new sectors, specifically the cannabis industry, also dented liquor sales. Both Pernod and Brown-Forman had recently ...