Jia Zhangke on AI: “I Use It First to Understand It”
#Jia Zhangke #artificial intelligence #filmmaking #technology adoption #creative industries #experiential learning #AI tools
📌 Key Takeaways
- Jia Zhangke advocates for using AI to gain firsthand understanding of its capabilities and implications.
- The filmmaker emphasizes experiential learning with AI tools rather than relying on secondhand information.
- Jia's approach reflects a proactive stance toward technological change in creative industries.
- His perspective highlights the importance of artists engaging directly with emerging technologies to shape their use.
📖 Full Retelling
As Hollywood treads carefully around artificial intelligence, the Venice and Cannes-winning Chinese auteur says he dove straight in — and thinks the industry should follow his lead.
🏷️ Themes
AI Adoption, Creative Technology
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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Chinese auteur Jia Zhangke says curiosity got the better of him when it came to exploring the idea of using artificial intelligence in his work. The man behind such layered, award-wining art-house dramas such as Still Life (a Venice Golden Lion winner) and A Touch of Sin (a best screenplay prize winner at Cannes) has so far produced two shorts with AI and told a masterclass in Hong Kong this week that he wanted simply to see what might be possible with the technology that has many in the industry concerned “I face new technology without making premature judgments,” explained Jia during a discussion panel. “I use it first to understand it.” Related Stories Movies Norway's Oscar Victory Was Decades in the Making Music Cardi B Calls Out Canadian Fans Over Slow Ticket Sales: "Y'all Not Breaking My Perfectly Sold-Out Streak" While international creators — and Hollywood especially — are taking a cautious approach to embracing AI tools, things are moving far more quickly in some parts of Asia . China is pushing the technology hard as part of its 15 th Five Year Plan for economic development and Hong Kong’s leaders are following suit. Meanwhile, the technology has virtually taken over Filmart , the Hong Kong-set entertainment industry gathering that kicks off this week. The event, which is being staged at the Hong Kong Convention and Exhibition Centre, has a packed schedule of seminars, panels and workshops focused almost exclusively on pushing the positives of AI adoption. But there was an air of practicality about Jia’s session when the filmmaker dug into the topic. “Of course, there are many good and bad aspects,” said Jia. “Don’t rush to protest, don’t rush to invest; there are definitely issues that we will address through legislation and laws...
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