Jon Koa and Jeff Vespa launched Some Assembly, a digital-first media company
The company will produce both long-form YouTube content and short-form social media series
First series '5 Things With Jay Mewes' debuting this week
Created in response to evolving media consumption patterns away from traditional TV
📖 Full Retelling
Former CBS Comedy Head Jon Koa and WireImage co-founder Jeff Vespa have partnered to launch Some Assembly, a new Los Angeles-based media company focusing on premium digital content, responding to evolving media consumption patterns as audiences increasingly discover content outside traditional television ecosystems, with their first series '5 Things With Jay Mewes' debuting this week. Some Assembly represents a strategic shift in content creation, specifically designed to thrive in today's fragmented media landscape. The company will distribute long-form programming primarily through YouTube while simultaneously creating short-form content for platforms like TikTok, Instagram, and YouTube Shorts. This multi-platform approach aims to build sustainable franchises that can grow audiences over time while integrating with brands seeking authentic digital partnerships. The launch comes at a critical moment in media evolution as traditional television viewership continues to decline, particularly among younger demographics, positioning Some Assembly to capture the attention of audiences who have abandoned linear television in favor of on-demand, creator-driven experiences.
🏷️ Themes
Media Evolution, Digital Content Strategy, Entertainment Industry Transformation
Digital content is any content that exists in the form of digital data. Digital content is stored on digital media or analog storage in specific formats. Forms of digital content include information that is digitally broadcast, streamed, or contained in computer files.
EXCLUSIVE: Former CBS Comedy Head Jon Koa and WireImage co-founder Jeff Vespa have partnered to launch Some Assembly , a new Los Angeles–based media company with a focus on premium content for the digital space. Created in direct response to the evolution of media consumption as audiences increasingly discover and engage with premium content outside traditional television ecosystems, Some Assembly will premiere long-form programming on YouTube as well as short-form series for TikTok, Instagram and YT shorts, creating franchises engineered for audience growth, retention, and long-term brand integration. Related Stories Executives CBS Head Of Comedy Jon Koa To Exit As Network Consolidates Scripted Development Under Yelena Chak
