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Kanye West’s Tale of Two Comebacks
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Kanye West’s Tale of Two Comebacks

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As the mercurial rapper's album 'Bully' surges and his L.A. shows smash records, sponsor exits and political backlash threaten to derail his Wireless Festival takeover.

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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment As Kanye “Ye” West was likely basking in the success of his comeback this past week — which included his first LP in four years, Bully , debuting at No. 2 on the Billboard 200 albums chart and receiving mostly favorable reviews, two record breaking sold-out performances in L.A. being lauded for their groundbreaking stage design, and in the U.K.. a strong reaction to the global star booking three nights at the upcoming Wireless Festival this July — a cascade of brands dropping out of the London event has created a crack in what nearly looked to be a smooth return to the mainstream for the popular but problematic rapper. Related Stories Music Queen Latifah to Host the 2026 American Music Awards Business Netflix Illegally Issued Price Hikes, Rome Court Rules. Users Could Get Refunds West’s return to the U.K. was announced last week by the London festival’s organizers, who made the unprecedented move of slotting him in as headliner for all three nights. A strong and divisive response followed, with many arguing that the beloved summer event should not be headlined by a man known for hate speech and antisemitism. Over the weekend, U.K. Prime Minister Keir Starmer condemned the decision, triggering a cascade of companies to abandon the event and its organizer to rush to defend his decision. “It is deeply concerning that Kanye West has been booked to perform at Wireless despite his previous antisemitic remarks and celebration of Nazism,” Starmer said. On Monday, Pepsi did not mention West headlining all three nights of the high-profile Wireless Festival in its statement but his controversies appear to have been the dealbreaker, and the company — the event’s largest sponsor — said it was officially pulling out of its deal with the organizers. Diage...
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