LISTEN: Google TV Embraces Microdrama Boom With Discovery and Navigation Tools as Producers Tackle the Format: ‘We Want to Be HBO Mashed Up With TikTok’
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Google TV is going long on short dramas. The tech giant’s streaming platform is adding a number of microdrama apps to its central hub and has made innovations to make it easier for viewers to find and watch microdramas. The evolution of the format and Google TV’s initiative was the focus of the “Strictly Business […]
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Mar 20, 2026 10:37am PT LISTEN: Google TV Embraces Microdrama Boom With Discovery and Navigation Tools as Producers Tackle the Format: ‘We Want to Be HBO Mashed Up With TikTok’ Variety's 'Strictly Business Live' conversation held at SXSW festival with Google's Juanjo Duran and VeYou's Tommy Harper By Cynthia Littleton Plus Icon Cynthia Littleton Business Editor @Variety_Cynthia Latest LISTEN: Happy at Last, Miley Cyrus Reclaims the Legacy of ‘Hannah Montana’ 24 hours ago Producers Pact With Isabel Allende to Adapt Her ‘Dos Palabras’ Short Story into an Animated Short 1 day ago LISTEN: Zendaya Dresses to Impress; Tim Heidecker’s ‘On Cinema at the Cinema’ Hits the Road 2 days ago See All Google TV is going long on short dramas. The tech giant’s streaming platform is adding a number of microdrama apps to its central hub and has made innovations to make it easier for viewers to find and watch microdramas. The evolution of the format and Google TV’s initiative was the focus of the “ Strictly Business Live” conversation hosted March 14 at SXSW in Austin, Texas. Kate Aurthur, managing editor of Variety , interviewed Juanjo Duran, global head of media and entertainment content partnerships for Google, and producer Tommy Harper, founder and CEO of the and AI-powered startup VeYou, which produces microdramas. Related Stories Ireland Celebrates Jessie Buckley as the Country's First Best Actress Oscar Winner: 'A Historic Moment'
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