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LISTEN: Why Hollywood is Increasingly Leaning on Gaming Platforms to Promote Movies
| USA | culture | ✓ Verified - variety.com

LISTEN: Why Hollywood is Increasingly Leaning on Gaming Platforms to Promote Movies

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As the 2026 box office finishes its spring run with “The Super Mario Galaxy Movie” on top and a controversial Michael Jackson film nabbing a record opening for a biopics, no one can argue that transmedia isn’t a key strategy for Hollywood. Nic Hill, co-founder and chief innovation officer at creative agency Sawhorse Productions, knows […]

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As the 2026 box office finishes its spring run with “The Super Mario Galaxy Movie” on top and a controversial Michael Jackson film nabbing a record opening for a biopics, no one can argue that transmedia isn’t a key strategy for Hollywood. Nic Hill, co-founder and chief innovation officer at creative agency Sawhorse Productions, knows […]
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