Lorde Confirms She’s Now an Independent Artist, Announces Deal With UMG Has Ended
📖 Full Retelling
"I’m sure I’ll have a deal again, could well be with Universal," Lorde said but added that "I knew that I needed to take a second to have nothing being bought or sold that comes from me."
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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Lorde is officially an independent artist, the pop star revealed to fans in a voice memo published on Tuesday, meaning one of the world’s biggest acts is officially on the market. “I have been in that contract for a very very long time, in some form of that contract since I was 12 years old, when I signed my first development deal with Universal,” Lorde told fans on the voice memo, saying that her deal with the label ended at the end of last year. “And I adore them. They’re incredible people, and I had an amazing experience with them. But the truth is that a 12 year old girl pre-sold her creative output before she knew what it would be like, and before she knew what she was signing away.” Related Stories Music Olivia Dean, Lorde, Charli XCX Among Headliners For Lollapalooza 2026 Music Lorde, Stray Kids and A$AP Rocky to Headline Governors Ball 2026 Lorde continued to say that “I’m sure I’ll have a deal again, could well be with Universal,” but further added that “I knew that I needed to take a second to have nothing being bought or sold that comes from me. When I see an opportunity for a clean slate, I try to take it.” Lorde first broke through with her debut album Pure Heroine when she was just 16 years old, thanks to global smash “Royals,” which topped the Hot 100 and won a Grammy for song of the year. She followed that with her much-beloved sophomore album, Melodrama , in 2017, then took a sonic departure with 2021’s Solar Power. After a four-year hiatus, she returned with last year’s Virgin . Aside from the major change in her music representation, Lorde told fans about her prep for upcoming shows, including festival appearances and a just-announced headlining slot at Lollapalooza in Chicago later this year. She’ll play a pair of shows ...
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