Maral Beylerian Rejoins CAA to Bring Brands to Hollywood Dealmaking (Exclusive)
#Maral Beylerian #Creative Artists Agency #Entertainment Partnerships #Brand Integration #Hollywood #Content Strategy #Creator Economy #Talent Agency
📌 Key Takeaways
- Maral Beylerian rejoins CAA's Entertainment Partnerships division
- She previously worked at CAA from 1999-2004 before most recently serving as vp at BENlabs
- CAA's Entertainment Partnerships division helps brands collaborate with talent to develop, fund and market content
- The move reflects Hollywood's increasing integration of brands into entertainment content and the creator economy
📖 Full Retelling
Media veteran Maral Beylerian has rejoined Creative Artists Agency as an executive in its Entertainment Partnerships division in New York City on Thursday, returning to the agency where she began her career in 2004 before leaving nearly two decades ago. Beylerian will focus on helping shape content strategy, brand integration and cross-platform collaborations for CAA clients in a rapidly-evolving industry landscape where marketing brands are increasingly integrated directly into movies, TV series and social media content. Most recently, Beylerian served as vice president of client services at BENlabs, where she led client engagement and strategic initiatives for global brands including Marriott, CarMax, Heineken, Microsoft, and General Motors. Her return to CAA comes as Hollywood talent agencies increasingly embrace the fast-growing creator economy, where major talent and storytellers are going beyond product endorsements to become brand creators and owners themselves. 'Maral is a best-in-class strategic leader with a deep understanding of how brands authentically integrate into culture and premium storytelling,' said Alanna Strauss, head of content and marketing for CAA's Entertainment Partnerships team, highlighting the significance of this hire in the current market where consumer brands are looking to convert their own intellectual property into entertainment content that connects with audiences.
🏷️ Themes
Hollywood Business, Brand Integration, Content Strategy, Talent Agency
📚 Related People & Topics
Creative Artists Agency
American talent and sports agency
Creative Artists Agency, LLC (CAA) is an American talent and sports agency based in Los Angeles, California. In September 2023, French billionaire François-Henri Pinault completed the acquisition of a majority stake in CAA, in an agreement valued at 7 billion dollars. The purchase was made through h...
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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Media veteran Maral Beylerian has rejoined Creative Artists Agency as an executive in its Entertainment Partnerships division. Beylerian, who started her career at CAA before leaving in 2004, will now be based in New York City and will look to help shape content strategy, brand integration and cross-platform collaborations for agency clients in a rapidly-evolving industry landscape. Most recently, Beylerian served as vp of client services at BENlabs, where she led client engagement and strategic initiatives for global brands like Marriott, CarMax, Heineken, Microsoft, and General Motors. Related Stories Business Chris Williamson, 'Modern Wisdom' Podcast Host, Signs With CAA Business Pierson Fodé Signs With CAA Her return to CAA also comes as Hollywood talent agencies increasingly embrace a fast-growing creator economy where marketing brands are integrated directly into movies, TV series and social media. Major talent and storytellers are going beyond product endorsements to become brand creators and owners. “Maral is a best-in-class strategic leader with a deep understanding of how brands authentically integrate into culture and premium storytelling,” Alanna Strauss, head of content and marketing for CAA’s Entertainment Partnerships team said in a statement on Thursday. After the success of Mattel and Warner Bros.’ Barbie movie, consumer brands are also looking to convert their own IP into entertainment content that connects with audiences. “As the market for entertainment-driven partnerships continues to expand across platforms, her expertise and relationships position us to deliver even greater value to our clients and brand partners. We are thrilled to welcome her back to CAA and to our growing New York team,” Strauss added about Beyleri...
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