SP
BravenNow
‘Marshals’ Premiere Draws 9.52M Viewers, CBS’ Biggest Non NFL-Aided Series Debut Since ‘FBI’
| USA | culture | ✓ Verified - deadline.com

‘Marshals’ Premiere Draws 9.52M Viewers, CBS’ Biggest Non NFL-Aided Series Debut Since ‘FBI’

#Marshals #Yellowstone #CBS #Taylor Sheridan #Luke Grimes #viewership #television ratings #premiere

📌 Key Takeaways

  • Marshals premiere drew 9.52 million viewers on CBS
  • Show is most watched new series of 2025-26 broadcast season
  • 99% retention rate from first to second half-hour
  • CBS' biggest non-NFL aided premiere since FBI in 2018

📖 Full Retelling

Taylor Sheridan's Yellowstone universe expanded successfully to CBS on Sunday, March 1, with the premiere of 'Marshals' starring Luke Grimes as Kayce Dutton drawing 9.52 million viewers, bringing the significant linear viewership the franchise was known for from Paramount Network to the broadcast network. The series premiere marked the most watched new series launch of the 2025-26 broadcast season, demonstrating the powerful appeal of Sheridan's western drama franchise beyond its cable origins. Impressively, 'Marshals' maintained 99% viewer retention from its first to second half-hour, indicating strong audience engagement and boding well for its future performance on the network. This debut also represents a significant milestone for CBS, as it stands as the network's biggest scripted premiere without a direct or indirect football lead-in since 'FBI' launched with 10.09 million viewers on September 25, 2018, highlighting the show's exceptional performance in the competitive television landscape.

🏷️ Themes

Television ratings, Franchise expansion, Broadcast success

📚 Related People & Topics

Yellowstone National Park

Yellowstone National Park

National park in the western United States

Yellowstone National Park is a national park of the United States located in the northwest corner of the state of Wyoming, with small portions extending into Montana and Idaho. It was established by the 42nd U.S. Congress through the Yellowstone National Park Protection Act and signed into law by Pr...

View Profile → Wikipedia ↗
CBS

CBS

American broadcast television and radio network

CBS Broadcasting Inc., commonly known as CBS (an abbreviation of its original name, the Columbia Broadcasting System), is an American commercial broadcast television and radio network and the flagship property of the CBS Entertainment Group division of Paramount Skydance. It is one of Paramount Skyd...

View Profile → Wikipedia ↗
Luke Grimes

Luke Grimes

American actor and musician (born 1984)

Luke Timothy Grimes (born January 21, 1984) is an American actor and musician. He is known for his role as Navy SEAL Marc Alan Lee in the film American Sniper. He played Christian Grey's little brother, Elliot, in the film Fifty Shades of Grey (2015), and its sequels, Fifty Shades Darker (2017) and ...

View Profile → Wikipedia ↗

Taylor Sheridan

American filmmaker and actor (born 1970)

Sheridan Taylor Gibler Jr. (born May 21, 1970), known professionally as Taylor Sheridan, is an American writer, producer, director, and actor. He is best known as the co-creator of the television series Yellowstone and creator of its prequels 1883 (2021) and 1923 (2022).

View Profile → Wikipedia ↗

Marshal

Official titles in various branches of society

Marshal is a term used in several official titles in various branches of society. As marshals became trusted members of the courts of Medieval Europe, the title grew in reputation. During the last few centuries, it has been used for elevated offices, such as in military rank and civilian law enforce...

View Profile → Wikipedia ↗

Entity Intersection Graph

Connections for Yellowstone National Park:

🌐 Marshal 6 shared
🌐 CBS 4 shared
🌐 Spin-off 2 shared
🌐 Premiere 2 shared
🌐 CBS Mornings 1 shared
View full profile

Mentioned Entities

Yellowstone National Park

Yellowstone National Park

National park in the western United States

 CBS

CBS

American broadcast television and radio network

 Luke Grimes

Luke Grimes

American actor and musician (born 1984)

Taylor Sheridan

American filmmaker and actor (born 1970)

Marshal

Official titles in various branches of society
}
Original Source
Taylor Sheridan’s Yellowstone universe has successfully expanded to CBS , bringing to the broadcast network the big linear viewership the mothership series was known for on sibling Paramount Network. The Sunday, March 1 debut of the series starring Luke Grimes reprising his Yellowstone role as Kayce Dutton drew 9.52 million viewers (Live+SD Panel + Big Data), making it the most watched new series premiere of the 2025-26 broadcast season. That is CBS’ biggest scripted premiere without a direct or indirect football lead-in since FBI debuted on Sept. 25, 2018 with 10.09M viewers. Boding well for its prospects, Marshals exhibited an impressive 99% retention from the first to second half-hour. Related Stories News 'Survivor' At 50: Creator Charlie Parsons Shares Original Pitch Document & Reveals His "One Regret" About CBS Series
Read full article at source

Source

deadline.com

More from USA

News from Other Countries

🇬🇧 United Kingdom

🇺🇦 Ukraine