Meet Bruce. He’s Got a Long Line of Advertising Mascots to Honor in Quest to Sell for Procter & Gamble
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Consumer-products giant Procter & Gamble has created some of the advertising industry’s most durable icons, from Mr. Clean and Mr. Whipple to, more recently, a family of cartoon bears for Charmin. The company hopes to add something new to the list. Weed-killers don’t usually rely on animated spokes-characters to make their pitch to consumers, but […]
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Long Line
1996 studio album by Peter Wolf
Long Line is the fourth solo album by Peter Wolf, released in 1996. The album marked a shift in Wolf's music from pop rock to a bluesier rock with more personal, introspective lyrics. It had been six years since the release of his previous album, the delay largely due to legal problems with his prev...
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Mar 2, 2026 6:00am PT Meet Bruce. He’s Got a Long Line of Advertising Mascots to Honor in Quest to Sell for Procter & Gamble By Brian Steinberg Plus Icon Brian Steinberg Senior TV Editor bristei Latest ABC News Schedules Sunday Primetime Special With David Muir as TV News Continues Coverage of Attacks in Iran 20 hours ago CNBC Lays Off Small Number of Editorial Employees 4 days ago NBC Expects Savannah Guthrie’s ‘Today’ Return, but Timeline Remains Uncertain 4 days ago See All Consumer-products giant Procter & Gamble has created some of the advertising industry’s most durable icons, from Mr. Clean and Mr. Whipple to, more recently, a family of cartoon bears for Charmin. The company hopes to add something new to the list. Weed-killers don’t usually rely on animated spokes-characters to make their pitch to consumers, but P&G aims to change that with the introduction of “Bruce,” a happy-go-lucky canine who will initially appear in basketball togs along with a pack of famous college canines on behalf of Spruce, one of the newer products in the company’s portfolio — the better to attract attention as March Madness draws closer. One of Spruce ’s points of appeal is that it is pet friendly. Related Stories YouTube Goes Down: Platform Experiences Technical Issue With Recommendation System
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