‘Melania’ Producer, Martin Sorrell to Make FIFA-Approved World Cup Documentary

Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment British media executive Martin Sorrell of S4 Capital is teaming up with Fernando Sulichin, a producer on the notorious Melania documentary , for a feature documentary on the 2026 World Cup made with the “collaboration and support” of soccer world governing body FIFA. The doc, Chasing the Dream , will, according to the official pitch, provide an “intimate and unexpected perspective” on the world’s most popular sporting tournament. The film will go out on Disney+ worldwide. Monks Film, a specialized production arm of Sorrell’s digital marketing company Monks, a subsidiary of S4 Capital, will produce Chasing the Dream together with Sulichin’s New Element Media. Pablo E. Bossi, producer of the Argentinian soccer doc Muchachos , which looked at Argentine fans worldwide celebrating the national team’s 2022 World Cup win in Qatar, is also on board. Related Stories Movies 'MARIINKA' Wins CPH:DOX Audience Award TV 'The Best Immigrant': 'Squid Game' Meets ICE in Timely Belgian Drama “The FIFA World Cup is that rare moment when the world pauses and beats as one,” said Sulichin in a statement. “In collaboration with FIFA, we are capturing a global cultural moment that will resonate long after the final whistle.” The project will mark the first feature doc for S4 Capital, the advertising group Sorrell launched in 2018 after leaving market leader WPP, which he had run since 1985. Sorrell said the move into film production was “a natural evolution of our model to capitalize on the growth of sports franchises and global branding.” The doc will be made with the cooperation of soccer world governing body FIFA, whose president, Gianni Infantino, presented U.S. President Donald Trump with FIFA’s hastily-organized peace prize in December, just two months before...