Nielsen Delays ‘Gauge’ Report Further, Following Streamer Backlash, Citing Need for Data Updates (EXCLUSIVE)
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Nielsen said it will delay even further the release of its popular “Gauge,” a monthly snapshot of viewing across linear and digital screens after some clients became alarmed by a downturn in streaming audiences following a decision by the measurement giant to add new data to its mix. “While we planned to share February’s The […]
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Mar 20, 2026 2:48pm PT Nielsen Delays ‘Gauge’ Report Further, Following Streamer Backlash, Citing Need for Data Updates By Brian Steinberg Plus Icon Brian Steinberg Senior TV Editor bristei Latest CBS News to Lay Off 6% of Staff, Shut Down CBS News Radio Service 9 hours ago CNBC Taps Morgan Brennan to Revive ‘Morning Call’ 1 day ago McDonald’s ‘Meal Ticket’ Basketball Documentary Offers Path for Marketers With Stories Too Big for Commercials 1 day ago See All Nielsen said it will delay even further the release of its popular “Gauge,” a monthly snapshot of viewing across linear and digital screens after some clients became alarmed by a downturn in streaming audiences following a decision by the measurement giant to add new data to its mix. “While we planned to share February’s The Gauge and Media Distributor Gauge on March 24, we will be pushing the delivery of both reports back,” said Peter Naylor , Nielsen’s chief client officer, in a letter issued Friday and reviewed by Variety. “We will not be making any methodological changes for The February Gauge and will be releasing it in April with the same methodology that we used for January.” Popular on Variety Related Stories 'The Peacock and the Sparrow,' Award-Winning Spy Thriller, Being Made Into Film by Producers Scott Delman, Zanne Devine
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