Nielsen’s Gauge Delay is ‘Indefensible,’ Says TV Trade Group
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The whole TV business is grappling with Gauge Rage. Nielsen’s recent decision to delay its popular “Gauge” snapshot of viewing across linear and digital platforms has incensed a trade group that represents the nation’s TV networks to advertisers. Nielsen last week said it would delay the release of the February results of its popular tabulation after some […]
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Mar 24, 2026 12:38pm PT Nielsen’s Gauge Delay is ‘Indefensible,’ Says TV Trade Group By Brian Steinberg Plus Icon Brian Steinberg Senior TV Editor bristei Latest Tubi Unveils Formula 1 Altcasts Under Deal With Apple TV, New Interactive Ad Formats 2 hours ago Samsung TV Plus Will Introduce New Interactive Shopping Capabilities 4 hours ago Rahel Solomon to Exit CNN 1 day ago See All The whole TV business is grappling with Gauge Rage. Nielsen’s recent decision to delay its popular “Gauge” snapshot of viewing across linear and digital platforms has incensed a trade group that represents the nation’s TV networks to advertisers. Nielsen last week said it would delay the release of the February results of its popular tabulation after some clients became alarmed by a downturn in streaming audiences following a decision by the measurement giant to add new data to its mix. Related Stories Berlinale Head Tricia Tuttle to Stay in Place as Festival Weighs Government 'Recommendations' Such as 'Code of Conduct' After Gaza Row
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