Novo Nordisk's explosive Wegovy pill launch draws a new wave of patients into GLP-1 weight loss treatment

In this article NVO NVO LLY Follow your favorite stocks CREATE FREE ACCOUNT watch now VIDEO 2:57 02:57 How Novo Nordisk's weight loss pill is drawing in new patients for obesity treatment Digital Original After years of trying to lose weight "the right way," Jane Zuckerman realized that "putting in the work just wasn't enough." Zuckerman, a 32-year-old data analyst based in Washington, D.C., said she lost 90 pounds in college and spent years cycling through nutritionists, therapy and strict routines — only to find herself at her heaviest after the pandemic, at 270 pounds. Zuckerman said GLP-1 injections were out of the question, because she's afraid of needles. But when the first GLP-1 pill for obesity became available in early January, Zuckerman called her doctor immediately, she said. Almost a month after starting Novo Nordisk 's new Wegovy pill shortly after it launched, she said, she had lost around 11 pounds. Zuckerman is among tens of thousands of patients who drove an explosive demand for prescriptions for Novo's pill just three months into its launch. Many of them share a common thread: They had long held off on using GLP-1s due to barriers such as high out-of-pocket costs for injections or a fear of needles. That's one of the earliest takeaways from the rollout: Novo's pill appears to be expanding the obesity treatment market, largely drawing in new patients rather than converting existing ones from injections. CNBC spoke with five U.S. patients who recently started the pill following its launch, all of whom said they have not previously taken branded GLP-1 injections. But it's early days for the pill. Many patients have yet to reach higher doses of the drug, and their experiences vary. It will take more time to determine how effective the pill is in supporting patients' long-term weight loss journeys, whether it helps keep users on GLP-1s for longer than injections do and whether demand for Novo's product will hold in the face of fresh competition from Eli...