One of TV News’ Most Respected Consultants Says Format Is Breaking, Needs to Change Quickly
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When it comes to TV news, winning viewers’ trust is out, and making them passionate about what they watch is in. A media consultancy that had a hand in creating the format that ultimately became “Good Morning America” is warning TV-news organizations that they need to blow up their old models as soon as possible, […]
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Deep Analysis
Why It Matters
This article highlights the critical need for traditional television news formats to adapt to modern viewer expectations, suggesting that relying on established models is failing to engage audiences effectively.
Context & Background
- Brian Steinberg, a highly respected consultant with experience in TV news formats.
- The consultancy warns that current TV news organizations must rapidly change their approach to journalism.
- The core issue is the shift from relying on breaking news and star anchors to providing more context and emotional depth.
What Happens Next
The consultant suggests that TV news organizations should immediately begin giving viewers more context and emotional reassurance, rather than just focusing on quick, breaking news.
Frequently Asked Questions
What is the main takeaway from this article?
The main takeaway is that established TV news formats are outdated and need to be quickly updated to better connect with viewers.
What is Brian Steinberg's primary recommendation for TV news organizations?
He recommends that local and national TV-news organizations should start giving viewers more context, depth, and emotional reassurance.
Original Source
Apr 20, 2026 8:50am PT One of TV News’ Most Respected Consultants Says Format Is Breaking, Needs to Change Quickly By Brian Steinberg Plus Icon Brian Steinberg Senior TV Editor bristei Latest TV News Goes Crazy for Creators: Will Digital Mavericks Add Life to Old Format or Wipe It Out? 5 minutes ago SiriusXM, ABC News Launch Two New Audio Channels 4 hours ago WHCA Urged to ‘Demonstrate Opposition’ to Trump at Annual Dinner 5 hours ago See All When it comes to TV news , winning viewers’ trust is out, and making them passionate about what they watch is in. A media consultancy that had a hand in creating the format that ultimately became “Good Morning America” is warning TV-news organizations that they need to blow up their old models as soon as possible, or risk saying “good night” to audiences and ratings. Magid , a media consultant that has worked for decades with TV networks and stations, believes local and national TV-news organizations need to start giving viewers more context, depth and emotional reassurance, rather than relying on breaking news and dozens of star anchors and correspondents. Related Stories 'Roommates' Review: Besties Turn Testy in an Uneven College Comedy With Two Terrific Leads
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