Patrick Schwarzenegger Says New Tommy Hilfiger Campaign With Abby Champion Was Like “Stepping Into Something Real”

Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Husband and wife duo Patrick Schwarzenegger and Abby Champion are starring in a new Tommy Hilfiger campaign. The brand announced its Spring 2026 campaign last week, featuring Schwarzenegger, Champion and a slew of familiar faces including Tommy and Dee Hilfiger, Lionel Richie, Iman, MGK, Checo Pérez, Lucien Laviscount, Soo Joo Park, Luke Champion and Raphael Diogo. “What makes Tommy unique is that his world genuinely sits at the intersection of fashion and entertainment,” Schwarzenegger exclusively told The Hollywood Reporter in a statement. “Being part of this campaign with Abby felt less like a traditional shoot and more like stepping into something real that he’s built over decades.” Related Stories Movies Haley Lu Richardson on 'Good Luck, Have Fun, Don't Die' Twist and Urging Sam Rockwell to Check Into 'The White Lotus' TV 'The White Lotus' Season 4 Casts Helena Bonham Carter, Marissa Long and Chris Messina The White Lotus star added, “That authenticity is what make this brand so special. I’m so excited to continue our relationship and to work with Tommy once again.” The campaign, which was shot by Lachlan Bailey, serves as an “invitation” to Hilfiger’s “world of ease, warmth and entertainment,” and is inspired by “four decades of blending fashion with art, music, entertainment and sport,” according to a release from the brand. The Spring 2026 campaign is the first in a series of inspired by Hilfiger’s favorite destinations around the world. This particular aesthetic takes inspiration from Hilfiger’s Palm Beach home. Schwarzenegger and Champion are photographed against classic Cadillacs and pool side loungers. In a release for the campaign, Hilfiger describes building the brand with “endless curiosity, a belief in dreaming big and a lo...