PC makers are not ready for the MacBook Neo
#MacBook Neo #Apple #Asus #PC market #pricing #iPhone chip #competition #laptop
📌 Key Takeaways
- Apple's MacBook Neo launched with aggressive $600 pricing, shocking the PC market.
- Asus CFO admitted the company had prior knowledge of Apple's development plans but was still unprepared.
- PC manufacturers appear to have been caught off-guard by the competitive threat from the Neo.
- The laptop's use of an iPhone chip, rumored for months, represents a significant shift in Apple's strategy.
📖 Full Retelling
This thing is poised to eat their lunch. | Photo by Amelia Holowaty Krales / The Verge
The MacBook Neo is here, and it took no time at all for an executive from a major PC manufacturer to put their foot in their mouth trying to discuss this new competition from Apple's $600 laptop. On Asus' latest earnings call , CFO Nick Wu said that the Neo and its aggressive entry-level pricing were "certainly a shock to the entire market." Wu also disclosed that Asus had some knowledge of Apple developing the Neo back in 2025, much as many of us had heard rumors of a MacBook with an iPhone chip for months - and yet, Asus and other PC makers seem to have been caught flat-footed.
What's worse is these company executives don't even seem to r …
Read the full story at The Verge.
🏷️ Themes
Market Competition, Technology Disruption
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Original Source
This thing is poised to eat their lunch. | Photo by Amelia Holowaty Krales / The Verge
The MacBook Neo is here, and it took no time at all for an executive from a major PC manufacturer to put their foot in their mouth trying to discuss this new competition from Apple's $600 laptop. On Asus' latest earnings call , CFO Nick Wu said that the Neo and its aggressive entry-level pricing were "certainly a shock to the entire market." Wu also disclosed that Asus had some knowledge of Apple developing the Neo back in 2025, much as many of us had heard rumors of a MacBook with an iPhone chip for months - and yet, Asus and other PC makers seem to have been caught flat-footed.
What's worse is these company executives don't even seem to r …
Read the full story at The Verge.
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