Pepsi Pulls U.K. Festival Sponsorship Amid Kanye “Ye” West Booking (Reports)
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The controversial rapper is set to headline all three nights of the Wireless Festival in London this summer.
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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Pepsi has reportedly withdrawn its sponsorship of the Wireless Festival in London amid the booking of controversial rapper Kanye West , now known as Ye. The “Runaway” artist, who has been at the center of criticism in recent years for several antisemitic remarks and releasing a song called “Heil Hitler,” is set to headline all three nights of the U.K. festival this summer, which runs from July 10-12. A spokesperson for Pepsi, which has been a long-standing partner and headline sponsor of the Wireless Festival for several years, wrote in a statement, “Pepsi has decided to withdraw its sponsorship of Wireless festival,” the BBC reported . The beverage company didn’t share details on its reason for pulling its sponsorship, but the decision came after West’s booking. Related Stories Music Kanye West's Comeback Show Draws Star Power -- and Backlash Next Big Thing Jaz Sinclair Can't Say Too Much About Final Season of 'The Boys': "Hopefully, You'll Be Very Thrilled" However, as of Sunday morning, Pepsi was still listed as a headline sponsor on the festival’s website . The Hollywood Reporter has reached out to Pepsi for comment. The U.K. festival has already faced criticism over West’s planned performances, including from British Prime Minister Keir Starmer. He told The Sun newspaper , “It is deeply concerning that Kanye West has been booked to perform at Wireless despite his previous antisemitic remarks and celebration of Nazism. “Antisemitism in any form is abhorrent and must be confronted clearly and firmly wherever it appears. Everyone has a responsibility to ensure Britain is a place where Jewish people feel safe and secure,” Starmer added. West has been performing a limited number of shows on his 2026 Ye World Tour, in support of his new albu...
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