Recontextualizing Famous Quotes for Brand Slogan Generation
#Large Language Models #Slogan Generation #arXiv #Advertising Fatigue #Brand Identity #Generative AI #Copywriting
📌 Key Takeaways
- Researchers have developed a method to generate brand slogans by adapting famous quotes.
- The study addresses 'advertising fatigue' caused by the repetition of generic marketing phrases.
- Large language models (LLMs) are used to bridge the gap between historical prose and modern brand identity.
- The approach aims to reduce stylistic redundancy in AI-generated copywriting.
📖 Full Retelling
🏷️ Themes
Artificial Intelligence, Marketing, Linguistics
📚 Related People & Topics
Generative artificial intelligence
Subset of AI using generative models
# Generative Artificial Intelligence (GenAI) **Generative artificial intelligence** (also referred to as **generative AI** or **GenAI**) is a specialized subfield of artificial intelligence focused on the creation of original content. Utilizing advanced generative models, these systems are capable ...
Large language model
Type of machine learning model
A large language model (LLM) is a language model trained with self-supervised machine learning on a vast amount of text, designed for natural language processing tasks, especially language generation. The largest and most capable LLMs are generative pre-trained transformers (GPTs) that provide the c...
🔗 Entity Intersection Graph
Connections for Generative artificial intelligence:
- 🌐 Machine learning (4 shared articles)
- 🌐 ChatGPT (3 shared articles)
- 🏢 Databricks (2 shared articles)
- 🌐 Software as a service (2 shared articles)
- 🌐 Meta (2 shared articles)
- 🌐 Artificial intelligence (2 shared articles)
- 🌐 Large language model (2 shared articles)
- 🌐 Chatbot (2 shared articles)
- 🌐 Apple (2 shared articles)
- 🏢 OpenAI (2 shared articles)
- 🏢 Enterprise software (1 shared articles)
- 👤 Ali Ghodsi (1 shared articles)
📄 Original Source Content
arXiv:2602.06049v1 Announce Type: cross Abstract: Slogans are concise and memorable catchphrases that play a crucial role in advertising by conveying brand identity and shaping public perception. However, advertising fatigue reduces the effectiveness of repeated slogans, creating a growing demand for novel, creative, and insightful slogan generation. While recent work leverages large language models (LLMs) for this task, existing approaches often produce stylistically redundant outputs that lac