‘Reminders of Him’ Will Be a Good First Test of Universal’s Longer Windowing Strategy
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The Colleen Hoover adaptation made $18.25 million domestic, and it will now be in theaters for at least five weekends instead of just three.
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Newsletters Open Menu Close Open Search Close Read Next: Harrowing Post-Apocalyptic Drama ‘Testament’ Comes to Criterion: Jane Alexander and Director Lynne Littman on Their 1983 Classic Newsletters Close Open Menu Close Open Search Search for: Search for: Close Menu Follow Us Facebook X Instagram Pinterest YouTube Alerts & Newsletters Email address to subscribe to newsletter. Subscribe By providing your information, you agree to our Terms of Use and our Privacy Policy . We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply. IndieWire is a part of Penske Media Corporation. © 2026 IndieWire Media, LLC. All Rights Reserved. Box Office ‘Reminders of Him’ Will Be a Good First Test of Universal’s Longer Windowing Strategy The Colleen Hoover adaptation made $18.25 million domestic, and it will now be in theaters for at least five weekends instead of just three. By Brian Welk Brian Welk More stories by Brian First-Ever Oscar Winner for Best Casting Cassandra Kulukundis Talks Making 10 Movies with Paul Thomas Anderson Read more Blumhouse Television Wants to Be the Face of Horror TV Without Relying on Monsters and Slashers Read more Google Is Making a Big Push Into Microdramas in Collaboration with Range Media Partners Read more March 16, 2026 3:30 pm Share Share on Facebook Post Google Preferred Share on LinkedIn Show more sharing options Share to Flipboard Submit to Reddit Pin it Post to Tumblr Email Print This Page Share on WhatsApp Last week, NBCUniversal Entertainment chair Donna Langley told The New York Times the studio planned to adjust its windowing policy — the period of time before a movie becomes available on PVOD streaming — so that all its films would be exclusively in theaters longer. That news means more today with the first release to test that policy, this weekend’s Colleen Hoover adaptation “ Reminders of Him ,” than it would...
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