Riz Ahmed’s Meta James Bond Casting Comedy ‘Bait’ Is Too High-Concept for Its Own Good: TV Review
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The Amazon Prime Video comedy “Bait” has two contradictory concepts that uncomfortably co-exist inside the same six-episode season. On the one hand, the show is a deeply personal story from star and creator Riz Ahmed about what it’s like to be a South Asian, British and Muslim actor with deep roots in London, a biography […]
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Mar 25, 2026 6:15am PT Riz Ahmed’s Meta James Bond Casting Comedy ‘Bait’ Is Too High-Concept for Its Own Good: TV Review By Alison Herman Plus Icon Alison Herman TV Critic aherman2006 Latest ‘The Comeback’ Season 3 Is a Bittersweet Swan Song for Lisa Kudrow’s Valerie Cherish — and Hollywood as We Know It: TV Review 3 days ago ‘Drops of God’ Team on the Season 2 Finale, That Shocking Death and How the Show Has Changed Them: ‘You Realize How Personal Wine Is’ 2 weeks ago Netflix’s Steamy Campus Sex Comedy ‘Vladimir’ Has Chemistry Between Rachel Weisz and Leo Woodall, But Never Reaches a Climax: TV Review 3 weeks ago See All The Amazon Prime Video comedy “ Bait ” has two contradictory concepts that uncomfortably co-exist inside the same six-episode season. On the one hand, the show is a deeply personal story from star and creator Riz Ahmed about what it’s like to be a South Asian, British and Muslim actor with deep roots in London, a biography Ahmed shares with “Bait” protagonist Shah Latif. On the other, it’s a canny act of IP exploitation, with the mega-corporate and the individual making for a discordant set of priorities. Related Stories 'The Peril at Pincer Point' Review: A Sound Designer Chases the Waves in a Handsome Feat of Shoestring Surrealism
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