Точка Синхронізації

The Seattle Seahawks' 29-13 victory over the New England Patriots in Super Bowl LX attracted an average of 124.9 million viewers across television and streaming platforms in the United States on Sunday, failing to surpass previous viewership milestones despite significant anticipation. While the game itself dominated the weekend's media landscape, the highly anticipated halftime performance by global superstar Bad Bunny drew a slightly larger crowd, averaging 128.2 million viewers during its mid-game slot. Although these figures represent a massive audience, they remained below the all-time records for the most-watched American broadcast and musical halftime segment respectively, highlighting the challenges of exceeding peak historical engagement levels. Financial and media analysts suggest that while the numbers are staggering, they reflect a stabilizing trend in linear television viewership even for premiere sporting events. The gap between the game’s average audience and the halftime show’s peak indicates the continued power of crossover entertainment stars to pull in non-sports fans. Bad Bunny’s performance leveraged his international appeal, yet even his massive digital following was not enough to push the 2026 broadcast past the high-water marks set by previous Super Bowl editions. Despite falling short of a new record, the broadcast solidified the Super Bowl’s status as the undisputed heavyweight of American media. The 124.9 million viewers provide a robust foundation for the NFL's ongoing media rights valuations, proving that the league remains the primary driver of live audience engagement. Advertisers, who paid record premiums for commercial spots during the telecast, will now weigh these impressive but non-record-breaking metrics against their marketing investments as the league looks toward future seasons.