Точка Синхронізації

Rising pop sensation and Washington native Benson Boone joined the Seattle Seahawks at Caesars Superdome in New Orleans on February 9, 2025, to serve as a specialized pregame photographer ahead of Super Bowl LIX. The collaboration was designed to bridge the worlds of music and professional football, leveraging Boone’s massive cultural influence and his deep personal roots in Washington state to enhance the team’s digital presence on the world's biggest sporting stage. As the Seahawks prepared for their championship matchup, Boone was granted exclusive field-level access to capture intimate, high-energy moments of the players during their final warm-ups. Boone, who has seen a meteoric rise in the music industry with chart-topping hits like "Beautiful Things," was selected for this role not only for his celebrity status but for his genuine connection to the Pacific Northwest. By stepping behind the lens, the singer provided a unique creative perspective that differed from traditional sports journalism, offering fans a more stylized and candid look at the team’s pre-game rituals. This strategic partnership allowed the Seahawks to tap into a younger demographic of followers who track Boone’s every move on platforms like TikTok and Instagram. The initiative highlights a growing trend in the NFL where teams integrate high-profile artists and influencers into their official media delegations to boost engagement and brand visibility. For Boone, the opportunity represented a full-circle moment, as the Monroe-born artist has frequently expressed his vocal support for Seattle-based sports franchises. The resulting photography suite, which featured dramatic black-and-white shots and close-up portraits of star athletes, was immediately deployed across the Seahawks' social media channels, generating millions of impressions before the opening kickoff even took place.