Sky Sports and Kick It Out extend partnership

Sky Sports, the prominent British sports broadcaster, and Kick It Out, football's leading equality and inclusion organization, have officially renewed their partnership for an additional year in the United Kingdom, announced on January 15, 2025. This extension reaffirms their shared, long-standing commitment to fostering a more inclusive and welcoming environment across all levels of football, from grassroots to the professional game. The renewed collaboration will see Sky Sports continue to leverage its extensive media platforms to amplify Kick It Out's vital campaigns and educational initiatives. This includes dedicated programming, expert analysis, and high-profile coverage that highlights issues of discrimination, promotes positive role models, and champions diversity within the sport. The partnership is a cornerstone of both organizations' strategies to use football's powerful platform to drive social change. This ongoing alliance builds on years of joint work aimed at tackling racism, homophobia, sexism, and all forms of prejudice in football. By combining Kick It Out's expertise in equality advocacy with Sky Sports' unparalleled reach and influence, the partnership seeks to educate fans, challenge unacceptable behavior, and support individuals and communities affected by discrimination. The renewal signals a continued, proactive effort to ensure football is a sport for everyone, reflecting its core values of fairness and respect.