Some companies using AI in their Super Bowl advertisements
#Super Bowl LVIII #Artificial Intelligence #Marketing #NBC News #Wall Street Journal #Generative AI #Consumer Behavior
📌 Key Takeaways
- Global brands are incorporating generative AI into Super Bowl LVIII advertisements to stay ahead of tech trends.
- The high cost of 30-second slots, currently at $7 million, is driving companies to experiment with AI for unique visual impact.
- Industry experts from the Wall Street Journal highlight a potential risk of alienating audiences if the AI feels too artificial or 'uncanny.'
- This year's broadcast serves as a major public litmus test for the acceptance of AI in mainstream consumer marketing.
📖 Full Retelling
🐦 Character Reactions (Tweets)
Tech TrollSuper Bowl ads now featuring AI-generated content. At least we know the robots are finally paying their fair share of taxes.
Ad GuruAI in Super Bowl ads? Next, they'll have robots throwing the football. Wait, that's a good idea. #SuperBowlLVIII
Skeptical ViewerAI-generated Super Bowl ads? Great, now I can't even blame the halftime show for being the worst part of the game.
Marketing MavenBrands spending $7 million on 30-second AI ads. At least the robots won't demand residuals. #SuperBowlLVIII
💬 Character Dialogue
🏷️ Themes
Technology, Advertising, Media
📚 Related People & Topics
Super Bowl LVIII
2024 National Football League championship game
Super Bowl LVIII was an American football game played to determine the champion of the National Football League (NFL) for the 2023 season between the National Football Conference (NFC) champion San Francisco 49ers and the American Football Conference (AFC) champion and defending Super Bowl champion ...
Marketing
Study and process of exploring, creating, and delivering value to customers
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer.
Artificial intelligence
Intelligence of machines
# Artificial Intelligence (AI) **Artificial Intelligence (AI)** is a specialized field of computer science dedicated to the development and study of computational systems capable of performing tasks typically associated with human intelligence. These tasks include learning, reasoning, problem-solvi...
NBC News
News division of NBCUniversal
# NBC News **NBC News** is the news division of the American terrestrial broadcast television network **NBC**. Headquartered at 30 Rockefeller Plaza in New York City, it is a primary arm of the **NBCUniversal News Group**, a subsidiary of **Comcast**. ## Corporate Overview NBC News operates under ...
The Wall Street Journal
American daily business newspaper
The Wall Street Journal (WSJ), commonly known as the Journal, is an American newspaper based in Midtown Manhattan, New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscription model, requiring readers to pay for access to most of it...
🔗 Entity Intersection Graph
Connections for Super Bowl LVIII:
- 👤 Allegiant Stadium (1 shared articles)
- 👤 Las Vegas (1 shared articles)
- 👤 Patrick Mahomes (1 shared articles)
- 👤 National Football League (1 shared articles)
- 👤 Brock Purdy (1 shared articles)
📄 Original Source Content
Some companies are using artificial intelligence in their advertisements that will play during the Super Bowl. NBC News' Kate Snow talks to Wall Street Journal Advertising Editor Suzanne Vranica about the AI-generated ads and how viewers might respond to them.