Malaysia's SkyBlue Cinematix secured exclusive worldwide brand integration rights for 'Varanasi'
'Varanasi' is an upcoming action epic from S.S. Rajamouli, director of 'RRR'
The film will be released in over 120 countries on April 7, 2027
It will be one of the first Indian productions shot in the 1.43:1 Imax format
SkyBlue Cinematix will be the sole global architect of brand partnerships within the film
📖 Full Retelling
Malaysia's SkyBlue Cinematix has secured exclusive worldwide brand integration rights for 'Varanasi,' the upcoming large-scale action epic from acclaimed 'RRR' filmmaker S.S. Rajamouli, positioning the Malaysian company as the sole global architect of brand partnerships within the film that will be released in over 120 countries on April 7, 2027. The announcement, made on March 9, 2026, marks a significant expansion of international collaboration in the Indian film industry, bringing together creative talent from India and Malaysia for a project expected to have substantial global impact. 'Varanasi' stands out as one of the first Indian productions to be shot in the premium 1.43:1 Imax format, promising audiences an immersive visual experience that complements its high-octane, globe-trotting narrative. The film represents a bold fusion of ancient Indian legends with contemporary storytelling techniques, potentially setting new standards for action-adventure cinema originating from India. As the entertainment and content integration arm of Malaysia-based SkyBlue Group, SkyBlue Cinematix is expected to leverage its expertise to create innovative brand partnerships that enhance the film's storytelling while maximizing commercial opportunities across diverse international markets.
🏷️ Themes
Global Cinema Partnerships, Brand Integration in Film, Indian Cinema Expansion
Varanasi (Hindi pronunciation: [ʋaːˈɾaːɳəsi], also Benares, Banaras Hindustani pronunciation: [bəˈnaːɾəs]), or Kashi, is a city on the Ganges river in northern India that has a central place in the traditions of pilgrimage, death, and mourning in the Hindu world. The city has a syncretic tradition o...
The cinema of India, consisting of motion pictures made by the Indian film industry, has had a large effect on world cinema since the second half of the 20th century. Indian cinema is made up of various film industries, each focused on producing films in a specific language, such as Hindi, Telugu, T...
Mar 9, 2026 10:30pm PT S.S. Rajamouli’s ‘Varanasi’ Taps Malaysia’s SkyBlue Cinematix for Global Brand Integration By Naman Ramachandran Plus Icon Naman Ramachandran Latest AI Tech to Power Faible’s Film Adaptation of Silicon Valley Sci-Fi Tale ‘Gentle Seduction’ 14 hours ago ‘Crash Landing on You’ Outfit Studio Dragon Partners With Taiwan’s TAICCA on Teen Romances – Global Bulletin 15 hours ago Neeraj Pandey on Netflix Hit ‘Taskaree,’ Franchise Strategy and Why 2026 Could Be Hindi Cinema’s Biggest Year Yet 19 hours ago See All Malaysia’s SkyBlue Cinematix has secured the exclusive worldwide brand integration rights for “ Varanasi ,” the upcoming large-scale action epic from “RRR” filmmaker S.S. Rajamouli . The deal positions SkyBlue Cinematix, the entertainment and content integration arm of Malaysia-based SkyBlue Group, as the sole global architect of brand partnerships within the film. “Varanasi” is one of the first Indian productions shot in the 1.43:1 Imax format. The film is touted as a high-octane, globe-trotting action-adventure that blends ancient legend with contemporary storytelling. A worldwide theatrical rollout across more than 120 countries is planned for April 7, 2027. Related Stories 'Crash Landing on You' Outfit Studio Dragon Partners With Taiwan's TAICCA on Teen Romances - Global Bulletin
