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Swiss sneaker maker On Holding shakes up leadership amid slowing growth
| USA | general | ✓ Verified - cnbc.com

Swiss sneaker maker On Holding shakes up leadership amid slowing growth

#On Holding #sneaker maker #Swiss #leadership shakeup #slowing growth #restructuring #performance

📌 Key Takeaways

  • On Holding is restructuring its leadership team due to slowing growth.
  • The company is a Swiss-based sneaker manufacturer.
  • Leadership changes are a response to current market challenges.
  • The move aims to address performance and strategic direction.

📖 Full Retelling

Co-founders to become co-CEOs as On prepares to enter its "next growth phase," the company said in a statement Wednesday.

🏷️ Themes

Leadership Change, Business Strategy

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Deep Analysis

Why It Matters

This leadership shakeup at On Holding matters because it signals strategic recalibration at a critical growth inflection point for the athletic wear industry. It affects investors who monitor the company's post-IPO performance, employees facing potential strategic shifts, and competitors like Nike and Adidas who watch for market share changes. The move highlights broader challenges in the premium athletic segment as consumer spending tightens, making it a bellwether for the industry's near-term health.

Context & Background

  • On Holding, founded in 2010 in Zurich, gained rapid popularity through its 'CloudTec' cushioning technology and endorsements from athletes like Roger Federer.
  • The company went public on the New York Stock Exchange in September 2021 with a valuation exceeding $7 billion, capitalizing on the pandemic-era athleisure boom.
  • Prior to recent slowing growth, On had reported consecutive quarters of revenue growth above 50%, significantly outpacing many established sportswear rivals.
  • The athletic footwear market has become increasingly competitive, with brands facing inventory challenges and shifting consumer preferences post-pandemic.

What Happens Next

Expect detailed strategic announcements from the new leadership within the next quarter, likely focusing on operational efficiency and revised growth targets. The company may announce restructuring or cost-cutting measures in upcoming earnings calls (Q2 2024). Market analysts will closely watch the next quarterly results (likely August 2024) for signs of whether the leadership change stabilizes growth. Competitor responses and potential market share shifts will become clearer during the back-to-school and holiday 2024 retail seasons.

Frequently Asked Questions

Why is On Holding experiencing slowing growth?

Growth is slowing due to market saturation in key regions, increased competition, and broader economic pressures reducing discretionary spending on premium athletic wear. The post-pandemic normalization of consumer behavior has also reduced the extraordinary demand surge seen during lockdowns.

What does this leadership change mean for investors?

For investors, this signals management's proactive response to challenges but also introduces uncertainty during transition. Shareholders should monitor whether new leadership can reignite growth while maintaining profitability in a tougher market environment.

How might this affect On's product development and innovation?

Leadership changes often redirect R&D priorities—expect either doubled-down focus on core running technology or expanded investment in new categories like apparel. The company may streamline product lines to improve margins while maintaining innovation in flagship footwear.

Will this impact On's retail partnerships and distribution?

New leadership may reassess wholesale relationships with retailers like Nordstrom and REI while potentially accelerating direct-to-consumer channels. International expansion plans, particularly in Asia-Pacific markets, could be accelerated or revised based on new strategic priorities.

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Original Source
In this article ADS-DE ONON NKE Follow your favorite stocks CREATE FREE ACCOUNT On Holding has named co-founders David Allemann and Caspar Coppetti as co-CEOs, replacing Martin Hoffmann after a five-year tenure as CEO, as the Swiss sneaker maker looks to scale globally. The leadership shakeup comes as On is preparing to enter its "next growth phase," the company said in a statement Wednesday. On shares were down 4% in premarket trading. On shares year-to-date. Earlier this month, the company forecasted that sales growth would slow more than expected this year, sending shares sharply lower. "We don't want to build a brand just for the next years," Allemann told CNBC at the time, highlighting the company's "strategic premium play" including being selective in which franchises they push. On, which went public in 2021 on the New York Stock Exchange, has been taking market share from legacy competitors such as Nike and Adidas with innovative products in performance footwear and apparel. Allemann said the company managed to win over an "ageless athlete" and is taking additional market share in a variety of categories, including tennis and running. Allemann and Coppetti will assume their co-CEO roles on May 1. Hoffmann, who was also previously held the position of chief financial officer for 13 years, will remain as an advisor until March 2027, On said. In January, the company named Frank Sluis as CFO, also effective ​May 1. Scott Maguire will take on the role of president and chief operating officer. Hoffman led the company through its initial public offering in 2021 and through its three-year strategy to double sales by 2026 and become "the most premium global sportswear brand." "With the strategic roadmap for continued growth in place, the four partners collectively recognize that this is the right moment for Martin Hoffmann to step down," On said Wednesday, adding that Hoffman will pursue philanthropic interests. — CNBC's Gabrielle Fonrouge contributed to this report C...
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