Target to remove synthetic colors from cereals by end of May (Feb 27)

try{ var _=i o; . if(!_||_&&typeof _==="object"&&_.expiry Gold prices jump 2% amid widening US-Israel conflict with Iran Oil prices surge after U.S.-Israel strikes on Iran; crude around $80/bbl likely Futures drop, oil spikes amid widening Mideast conflict - what’s moving markets Asia stocks slide as US-Iran strikes batter risk appetite FLASH SALE (South Africa Philippines Nigeria) FLASH SALE Target to remove synthetic colors from cereals by end of May (Feb 27) By Reuters Stock Markets Published 03/02/2026, 05:00 AM Updated 03/02/2026, 05:07 AM Target to remove synthetic colors from cereals by end of May (Feb 27) 0 TGT -0.87% (Corrects paragraph 6 to say General Mills aims to remove certified colors from all U.S. cereals by summer of 2026, not 2027) Feb 27 - Target said on Friday it would sell only cereals made without certified synthetic colors by the end of May, becoming the latest retailer to tighten standards amid a crackdown on artificial dyes. The big-box retailer said it has worked closely with national and owned-brand partners to reformulate products where needed, and the decision applies to cereals sold both in-store and online. Packaged food makers such as PepsiCo, Campbell’s and Conagra Brands had announced last year that they would cut artificial dyes, responding to the Trump administration’s "Make America Healthy Again" initiative and Health Secretary Robert F. Kennedy Jr.’s crackdown on ultra-processed food and chemical additives. "We know consumers are increasingly prioritizing healthier lifestyles, and we’re moving quickly to evolve our offerings to meet their needs," Cara Sylvester, Target ’s chief merchandising officer, said in a statement. Target said it will "continue evaluating opportunities where ingredient evolution aligns with guest expectations." The company’s decision puts it ahead of several brands on its shelves that have committed to phasing out artificial dyes on longer timelines. Among them is General Mills’ Lucky Charms, with the comp...