Точка Синхронізації

Acclaimed actress Emma Stone and filmmaker Yorgos Lanthimos have revealed their latest creative collaboration, a high-concept advertisement for Squarespace set to air globally during the Super Bowl LIX broadcast on February 9, 2026. This 30-second commercial, which features Stone portraying a frustrated user unable to secure her preferred web domain, marks the sixth partnership between the duo and was produced to leverage the massive viewership of the NFL championship game. The project serves as both a marketing milestone for the website-building platform and a stylistic bridge between Stone's commercial work and her celebrated cinematic history with Lanthimos. Critically, the advertisement has been lauded for its 'art-house' aesthetic, successfully condensing Lanthimos’s signature surrealism into a commercial format. While the 30-second television cut is designed for maximum impact during the game, an extended 90-second version has been released online to provide more depth to the narrative. Critics are already ranking the spot as a top contender in this year’s highly competitive Super Bowl advertising landscape, noting that the duo—who recently collaborated on the Oscar-nominated film 'Bugonia'—have finally mastered the short-form storytelling medium. The commercial comes at a time when Super Bowl advertising is increasingly leaning on prestigious cinematic talent to cut through the noise of traditional celebrity cameos. By utilizing Lanthimos's distinct visual language, Squarespace aims to differentiate itself from competitors who often rely on humor or nostalgia. This specific campaign highlights the growing trend of 'pre-releasing' extended cuts of Super Bowl ads to generate viral momentum on social media days before the actual kickoff, ensuring the brand captures attention across multiple digital platforms beyond the live broadcast.