‘The Devil Wears Prada 2’ Hits Tracking With Runway To $66M U.S. Opening – Box Office Early Look

20th Century Studios' highly anticipated sequel, The Devil Wears Prada 2, is projected to open with over $66 million at the domestic box office when it premieres on May 1, according to early tracking data released this morning. The film, which began its three-week official tracking period today, is generating significant pre-sales buzz, with its tickets having first gone on sale to the public on March 12. The strong early projections are fueled by the enduring popularity of the original 2006 film and the return of its iconic characters, positioning it as the potential kick-off hit for the summer movie season. The sequel's pre-sales performance is notably robust, reportedly running at double the pace of the recent adaptation of 'Wuthering Heights,' despite having a shorter advance sales window. This indicates a powerful pent-up demand from fans who have waited nearly two decades for a follow-up to the beloved fashion-world comedy-drama. The original film, starring Meryl Streep, Anne Hathaway, and Emily Blunt, became a cultural touchstone, and the sequel's performance will test the strength of that legacy in the modern box office landscape. A $66 million-plus opening would represent a major success for 20th Century Studios and the broader theatrical exhibition industry, signaling strong audience interest in returning to familiar, character-driven franchises. The film's performance will be closely watched as a barometer for the health of the summer box office, which traditionally relies on a mix of sequels, franchises, and original tentpoles. The tracking suggests that, nearly twenty years later, the world of Miranda Priestly and Runway magazine still holds considerable commercial power, setting the stage for what could be one of the season's first major hits.