The Most Stylish Party of Oscar Week Had Nothing to Do With Movies
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Brooke Wall started The Wall Group when stylists were still an afterthought. Twenty-five years later, her Oscar-week anniversary party at Delilah was the most fashionable room in town.
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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Many of the people responsible for making Hollywood look like Hollywood were gathered in one dark, flattering room on a Wednesday night in March, just days before the Oscars. The occasion was the 25th anniversary of The Wall Group , Brooke Wall ’s styling agency, and Delilah — all low lights, curved leather banquettes and old-school supper-club mood — was full of hair stylists, makeup artists and wardrobe pros temporarily off the clock, though hardly off-brand. Oscar weekend is the busiest stretch of the year for this corner of the business, and the party offered a snapshot of how much it has changed since Wall started the agency in 2000. Back then, stylists had lower profiles, fewer clients and far less leverage. There was no Instagram, no Netflix or Apple TV+, fewer red carpets, fewer photographers and fewer luxury brands fighting to dominate them. Stylists competed for dresses; stars were more likely to wear looks straight off the runway; and a surprising number of actresses still bought their own gowns — and were even proud of it. Related Stories Business Warner Bros. Opens Ranch Lot Studios In Major Expansion General News Amy Poehler and Sterlin Harjo Set to be Honored at Peabody Awards Wall was making an early bet on a business that had not yet become the power center it is now. Over the past quarter-century, celebrity styling has grown from a support service into a much bigger business, with stylists becoming more central not just to red carpets, but to magazine covers, ad campaigns, brand deals, social media and the nearly year-round parade of public appearances. As fashion became more central to celebrity culture, stylists became more visible, more influential — and their business far more lucrative. Luxury houses began investing m...
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