The Sunglass Hut Is the First Official Eyewear Partner of New York Liberty (And Their Beloved Mascot, Ellie)
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Sunglass Hut is making its first official move into sports, teaming up with the New York Liberty as their “Official Sunglass Partner.” The partnership begins with the 2026 WNBA season, which will feature dozens of activations, including in-store experiences, limited-edition product drops and in-arena integrations at the team’s home Barclays Center. The partnership marks Sunglass […]
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Mar 31, 2026 6:00am PT The Sunglass Hut Is the First Official Eyewear Partner of New York Liberty (And Their Beloved Mascot, Ellie) By Anna Tingley Plus Icon Anna Tingley Latest Where to Buy Tickets For Broadway’s Biggest Shows This Spring: ‘Chess,’ ‘Every Brilliant Thing’ and More 16 hours ago Ryan Gosling Went All In on Rugged Workwear for His ‘Project Hail Mary’ Press Tour 18 hours ago Emma Chamberlain’s ‘Eclectic’ West Elm Home Collection Features Pigeon Pitchers, Button-Embellished Pillows and Other ‘Weird Little Items’ 23 hours ago See All If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Sunglass Hut is making its first official move into sports, teaming up with the New York Liberty as their “Official Sunglass Partner.” The partnership begins with the 2026 WNBA season, which will feature dozens of activations, including in-store experiences, limited-edition product drops and in-arena integrations at the team’s home Barclays Center. The partnership marks Sunglass Hut’s first formal sports collaboration and comes fresh off the heels of Liberty’s 2024 championship win. Related Stories Prolific Video Game Voice Actor Roger Craig Smith on Celebrating Sonic the Hedgehog's 35th Birthday, 14 Seasons of Narrating 'Say Yes to the Dress'
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