Tina Knowles Stars in Mother’s Day Campaign for Kurt Geiger London: “Grandma Don’t Play Favorites”
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The new campaign spotlights five exclusive pink handbag styles: “As a matriarch to many, she has nurtured, guided and inspired generations, shaping some of the most influential artists of our time.”
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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Kurt Geiger London has tapped one of the most famous moms for its new Mother’s Day campaign. The British fashion and accessories brand has teamed with Tina Knowles to star in the heavily pink campaign, which spotlights its Mother’s Day collection that features five exclusive pink handbag styles. The concept is designed to capture Knowles as she heads out for Mother’s Day tea with her grandchildren and the brand praised Beyoncé and Solange ’s mother for “embodying the spirit of modern motherhood — elegant, expressive and rooted in legacy.” Related Stories TV Disney+ Expands Korean Esports Streaming Partnership Ahead of 2026 Asian Games Movies Far East Film Festival Reveals 2026 Lineup “Grandma don’t play favorites,” she says in a short video from the campaign, which was shot in her home. Knowles shared the video on Instagram with the caption, “Proof that Moms don’t have favorites. Just a lot of love to carry.” “We’re incredibly excited to collaborate with Ms. Tina for our Mother’s Day moment this year,” offered Kurt Geiger’s chief creative officer Rebecca Farrar-Hockley. “There truly couldn’t be a more meaningful choice. As a matriarch to many, she has nurtured, guided and inspired generations, shaping some of the most influential artists of our time.” Knowles has been knee deep in the fashion world before as she co-founded and ran the House of Deréon, a line named for her mother. She also fronted the Miss Tina line, which focused on size inclusivity. Separately, she helped create Cécred, Beyoncé’s haircare line. The Kurt Geiger campaign comes as Knowles is readying for a re-release of her book, Matriarch: A Memoir. Originally published in April 2025, the best-selling tome got an update with previously unpublished chapters that tease “new re...
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