Tom Brady's LFG Awards: Who Takes Home Player of the Year? 4-Way Tie for Top Coach?

Former NFL quarterback Tom Brady hosted his inaugural Let's Go (LFG) Awards ceremony in Los Angeles on February 10, 2026, celebrating outstanding performances during the 2025 NFL season. The seven-time Super Bowl champion surprised attendees by declaring a four-way tie for the prestigious Coach of the Year award, while naming Buffalo Bills quarterback Josh Allen as his Player of the Year choice. The LFG Awards, created by Brady's media company, aim to recognize excellence in football from a player's perspective, focusing on impact beyond traditional statistics. The ceremony featured emotional acceptance speeches, special tributes to football legends, and interactive segments where Brady shared insights from his legendary 23-year career. 'I wanted to create awards that truly reflect what makes this game special—the leadership, resilience, and passion that often goes unnoticed,' Brady explained during his opening remarks. The four-way tie in the coaching category generated significant buzz, with Sean McVay of the Los Angeles Rams, Mike Tomlin of the Pittsburgh Steelers, Dan Campbell of the Detroit Lions, and Kevin O'Connell of the Minnesota Vikings all receiving the honor for their innovative approaches and team transformations during the 2025 season.