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Travis Kalanick reportedly starting a new self-driving company backed by Uber
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Travis Kalanick reportedly starting a new self-driving company backed by Uber

#Travis Kalanick #self-driving #Uber #autonomous vehicles #startup #backing #technology

📌 Key Takeaways

  • Travis Kalanick is launching a new self-driving vehicle company
  • The venture is backed by Uber, where Kalanick was a co-founder
  • This marks Kalanick's return to the autonomous driving sector
  • The company aims to develop and deploy self-driving technology

📖 Full Retelling

Kalanick reportedly wants to be more aggressive in pursuing the technology than industry-leader Waymo.

🏷️ Themes

Autonomous Vehicles, Tech Entrepreneurship

📚 Related People & Topics

Travis Kalanick

Travis Kalanick

American entrepreneur and former CEO of Uber

Travis Cordell Kalanick (; born August 6, 1976) is an American businessman best known as the co-founder and former chief executive officer (CEO) of Uber. Previously he worked for Scour, a peer-to-peer file sharing application company, and was the co-founder of Red Swoosh, a peer-to-peer content deli...

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Uber

Uber

American ridesharing and delivery company

Uber Technologies, Inc. is an American multinational transportation company that provides ride-hailing services, courier services, food delivery, and freight transport. It is headquartered in San Francisco, California, and operates in approximately 70 countries and 15,000 cities worldwide.

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Mentioned Entities

Travis Kalanick

Travis Kalanick

American entrepreneur and former CEO of Uber

Uber

Uber

American ridesharing and delivery company

Deep Analysis

Why It Matters

This development matters because it represents a significant re-entry of Travis Kalanick into the autonomous vehicle space, where he previously led Uber's controversial self-driving efforts before his ouster. It affects Uber's strategic positioning in the competitive autonomous vehicle market, potentially creating new partnerships or rivalries. The news impacts investors who track both Uber's future direction and Kalanick's post-Uber ventures, while also signaling continued consolidation and competition in the rapidly evolving self-driving technology sector.

Context & Background

  • Travis Kalanick co-founded Uber in 2009 and served as CEO until 2017 when he resigned following controversies including workplace culture issues and a fatal self-driving car crash in Arizona
  • Uber previously operated Uber Advanced Technologies Group (ATG) as its self-driving division, which Kalanick championed as crucial to Uber's future before selling it to Aurora Innovation in 2020
  • Kalanick has remained active in tech investing through his 10100 fund and acquired CloudKitchens, a ghost kitchen startup, after leaving Uber
  • The autonomous vehicle industry has seen significant consolidation with major players including Waymo, Cruise, Tesla, and traditional automakers investing billions in development

What Happens Next

We can expect official confirmation of the venture within weeks, followed by announcements about leadership team, technology partners, and initial testing locations. Regulatory filings in states like California, Arizona, or Texas will likely surface as the company seeks testing permits. The partnership structure with Uber will become clearer—whether this involves technology licensing, fleet deployment agreements, or equity investment. Within 6-12 months, we should see prototype vehicles on test tracks, with potential public road testing beginning in 2024 depending on regulatory approvals.

Frequently Asked Questions

Why would Uber back a company founded by its former CEO who was forced out?

Uber likely sees strategic value in maintaining ties to Kalanick's expertise in scaling transportation networks and his understanding of autonomous technology challenges. This partnership allows Uber to potentially access new self-driving technology without the massive capital expenditure of developing it in-house, while keeping a stake in what could become a valuable competitor or supplier.

How does this affect Uber's existing autonomous vehicle partnerships?

This creates potential conflicts with Uber's current partnerships, particularly with Aurora Innovation which acquired Uber's ATG division. Uber may need to renegotiate or phase out existing agreements, or potentially maintain multiple technology providers to diversify risk in the uncertain autonomous vehicle market.

What competitive advantage could Kalanick's new company have?

Kalanick's deep understanding of ride-hailing economics and operations could help develop self-driving systems optimized for commercial ride-sharing rather than personal ownership. His experience with Uber's previous failures in this space provides valuable lessons about regulatory challenges, safety protocols, and public perception that newer entrants lack.

How will this impact the broader autonomous vehicle industry?

This adds another well-funded player to an already crowded field, potentially accelerating competition and innovation while increasing pressure on smaller startups. The Uber backing provides immediate credibility and potential deployment scale that could force other companies to seek similar strategic partnerships with major transportation platforms.

What regulatory challenges might this venture face?

The company will need to navigate complex federal and state regulations governing autonomous vehicle testing and deployment, particularly given heightened scrutiny following recent accidents involving other self-driving systems. Kalanick's controversial history with Uber's previous safety issues may attract additional regulatory attention during the approval process.

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Original Source
In Brief Posted: 11:54 AM PDT · March 13, 2026 Sean O'Kane Travis Kalanick reportedly starting a new self-driving company backed by Uber Travis Kalanick is reportedly starting up a new self-driving vehicle company with “major backing” from Uber, according to The Information . He has reportedly told people he “wants to be more aggressive in rolling out self-driving technology than Waymo,” per the report. The Uber founder is also considering acquiring Pronto, the autonomous vehicle startup focused on industrial and mining sites that was created by his former colleague at the ride-hailing company, Anthony Levandowski. Last year, Kalanick was said to be interested in buying the U.S. arm of Chinese self-driving vehicle company Pony AI with backing from Uber, though The Information said Friday that those talks ended. Uber didn’t immediately respond to a request for comment. Kalanick resigned from Uber in 2017 after a confluence of crises at the ride-hail company. At the time, the company was plagued by complaints of sexual harassment and discrimination, which sparked an external investigation that resulted in more than 20 employees being fired . Before that, Kalanick had created a self-driving division at Uber in 2015. Levandowski played a big role in that project after Kalanick lured him away from Google. Uber was ultimately sued by Google for stealing secrets related to its own self-driving car project (which eventually became Waymo). The two companies settled, but Levandowski was criminally charged and sentenced to 18 months in prison for his role in the affair. The engineer received a last-minute pardon from President Trump at the end of his first term . The company kept working on the project after Kalanick resigned, including after one of its test vehicles struck and killed a pedestrian in 2018 . Kalanick’s successor, Dara Khosrowshahi, shuttered and sold the division to autonomous trucking company Aurora in 2020. In a rare interview in March 2025, Kalanick expresse...
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