Tubi Inks Creator Development Deal With TikTok
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The social video platform will help the Fox-owned streamer select a cohort of creators, giving them a pathway to develop longer-form content.
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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Tubi , the free ad-supported streaming platform owned by Fox Corp., is continuing to double down on creator-led content. The latest deal? A partnership with TikTok , which will give selected creators on that platform a pathway to developing their own shows for Tubi. Here’s how it will work: TikTok will work with Tubi to identify creators, and an initial cohort will be invited to the incubator program this summer. The shows, both scripted and unscripted, will debut exclusively on Tubi, with TikTok leveraging its Spotlight program to drive its users to the platform. Related Stories Business TikTok to Resume Local Sponsorships After Deal to Stay in Canada Business Disney+ Teases Creator-Driven Content as It Launches Vertical Video Feature Ultimately, it will give participating creators a chance to hone their skills in longer-form content, something that many of them are eager to do. “Tubi is doubling down on giving creators a real bridge from digital platforms to premium long-form storytelling,” said Rich Bloom, GM of creator programs and executive VP of business development at Tubi. “TikTok has become one of the most powerful engines for discovering creative voices and building passionate communities at scale. This partnership allows us to work with successful TikTok creators who are ready to take the next step creatively, expanding their fandoms to new audiences on Tubi and bringing Tubi fans more stories they can’t find anywhere else.” “TikTok is committed to empowering creators on our platform and throughout their career journey,” adds Dawn Yang, global head of entertainment partnerships at TikTok. “Our creators have built deeply engaged audiences on TikTok, and our partnership with Tubi will give the next generation of entertainers more o...
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