Universal Music’s Lucian Grainge Explains His Excitement for AI in Fireside Chat at Nvidia Conference
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Lucian Grainge, chairman-CEO of Universal Music Group, doesn’t tend to shy away from new technologies, as he explained on Tuesday in a future-focused conversation with Nvidia entertainment exec Richard Kerris, in which he made apparent his enthusiasm for AI. “I love change. I love disruption. I like it in my company. I like it in […]
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Mar 18, 2026 2:27pm PT Universal Music’s Lucian Grainge Explains His Excitement for AI in Fireside Chat at Nvidia Conference By Andrew Flanagan Plus Icon Andrew Flanagan Latest Bad Bunny, Carín León Win Big at Premio Lo Nuestro 2026 4 weeks ago ASCAP Distributes a Record $1.75 Billion in Royalties for 2025 1 month ago Music Industry Moves: Death Cab for Cutie Sign With Anti-, My Morning Jacket Ink With CAA, BMI Names Todd Horvath President/COO, Primary Wave Music Ups Lexi Todd to Deputy COO 2 months ago See All Lucian Grainge , chairman-CEO of Universal Music Group, doesn’t tend to shy away from new technologies, as he explained on Tuesday in a future-focused conversation with Nvidia entertainment exec Richard Kerris, in which he made apparent his enthusiasm for AI. “I love change. I love disruption. I like it in my company. I like it in my personal life,” Grainge told the audience at Nvidia’s GTC conference — billed as the “premier global AI conference” — in San Jose, Calif., per Music Business Worldwide . “It is the same with technology. We have always done everything that we can to lean into everything. Every single piece of technology that has come along has ended up in growth and joy and partnership.” Related Stories Beta Film Boards Spanish Dramedy ‘In Vitro,’ Selected for Series Mania's Buyers Upfront
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