U.S. Household Spending on Streaming Video Services Remains Flat at $69 per Month, as 68% Now Pay for Ad-Supported Tiers
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American households on average spent $69 per month in 2025 on streaming video services — the same as they did the year prior, according to a newly released study by consulting firm Deloitte. At the same time, more U.S. consumers than ever subscribe to ad-supported streaming services, which notched double-digit growth last year. Around two-thirds […]
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Mar 25, 2026 4:00am PT U.S. Household Spending on Streaming Video Services Remains Flat at $69 per Month, as 68% Now Pay for Ad-Supported Tiers By Todd Spangler Plus Icon Todd Spangler NY Digital Editor xpangler Latest OpenAI Will Shut Down Sora Video App; Disney Drops Plans for $1 Billion Investment 15 hours ago American Cinematheque’s Weekly Movie Interview Podcast Will Feature Edgar Wright, Mary Bronstein, Franklin Leonard, Patton Oswalt, Danny DeVito and More 15 hours ago Roku’s Howdy $3 Monthly Streamer Now Available Through Amazon’s Prime Video 22 hours ago See All American households on average spent $69 per month in 2025 on streaming video services — the same as they did the year prior , according to a newly released study by consulting firm Deloitte . At the same time, more U.S. consumers than ever subscribe to ad-supported streaming services, which notched double-digit growth last year. Around two-thirds (68%) of U.S. streaming subscribers now pay for an ad tier, up from 54% in 2024 and 46% the year prior. Related Stories Harry Styles Opens Up About How Liam Payne's Death Affected Him: 'Live Your Life to the Fullest'
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