Victoria’s Secret posts longest sales growth streak in four years as shoppers return to Pink brand
📌 Key Takeaways
- Based on the headline and typical financial reporting patterns, here are the key points:
- **Sustained Sales Growth:** Victoria’s Secret has achieved its longest continuous streak of sales growth in four years, indicating a significant and positive turnaround for the company.
- **Pink Brand Recovery:** A primary driver of this growth is the return of shoppers to its Pink brand, which targets a younger demographic, suggesting successful efforts to revitalize that segment.
- **Consumer Shift:** The improvement signals that the company’s strategic changes, possibly in marketing, product assortment, or brand positioning, are resonating with customers again.
- **Overall Momentum:** The milestone of a "four-year high" in growth duration points to building operational and financial momentum after a period of struggle for the retailer.
📖 Full Retelling
Victoria's Secret has been working to regain relevancy and win back shoppers under CEO Hillary Super.
Entity Intersection Graph
No entity connections available yet for this article.
Original Source
In this article VSCO Follow your favorite stocks CREATE FREE ACCOUNT Victoria's Secret store in New York. Scott Mlyn | CNBC Victoria's Secret topped expectations during its holiday quarter and forecasted a better-than-expected year for sales growth on Thursday as CEO Hillary Super's turnaround plan continues to resonate with shoppers. The legacy bra and underwear company beat Wall Street's expectations on both the top and bottom lines and issued guidance that exceeded Wall Street's expectations. For the current quarter, Victoria's Secret is expecting sales to be between $1.49 billion and $1.53 billion, ahead of estimates of $1.42 billion. For the full year, it's expecting that momentum to continue and anticipates sales will be between $6.85 billion and $6.95 billion, exceeding expectations of $6.8 billion. "In the quarter, our customer responded enthusiastically to our product and marketing, as demonstrated by growing new customer acquisition and increased [average until retails]," Super said in a statement. "Our 2025 results reflect the progress we have made against our Path to Potential strategy as we build brand heat and powerful connections with our customers around the world." Here's how the retailer performed in its fiscal fourth quarter compared with what Wall Street was anticipating, based on a survey of analysts by LSEG: Earnings per share: $2.77 adjusted vs. $2.52 expected Revenue: $2.27 billion vs. $2.23 billion expected Despite the strong results and guidance, Victoria's Secret shares dropped more than 6% in premarket trading Thursday. The company's net income for the three-month period that ended January 31 was $183.63 million, or $2.14 per share, compared with $193.4 million, or $2.33 per share, a year earlier. Excluding impairment charges related to its Adore Me assets, restructuring charges and other one-time expenses, Victoria's Secret's adjusted net income was $238 million, or $2.77 per share. Sales rose to $2.27 billion, up about 8% from $2.11 bil...
Read full article at source