Vintage Fashion Ruled the Red Carpet This Awards Season. Will the Trend Continue at the Oscars?
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In years past, Hollywood stylists raced to secure one-of-one ensembles from luxury fashion houses and the freshest pieces off the runway. But on this season’s red carpets, the ultimate power flex isn’t custom — it’s archival. Nowhere was this shift clearer than at the 2026 Golden Globes, where stars embraced vintage and archival designs to channel Old Hollywood glamour. […]
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Mar 13, 2026 12:32pm PT Vintage Fashion Ruled the Red Carpet This Awards Season. Will the Trend Continue at the Oscars? By Anna Tingley In years past, Hollywood stylists raced to secure one-of-one ensembles from luxury fashion houses and the freshest pieces off the runway. But on this season’s red carpets, the ultimate power flex isn’t custom — it’s archival. Nowhere was this shift clearer than at the 2026 Golden Globes, where stars embraced vintage and archival designs to channel Old Hollywood glamour. In January, “Marty Supreme” star Odessa A’zion arrived at Los Angeles’ Dolby Theatre in an all-black Dolce & Gabbana look centered on a vintage feathered, off-the-shoulder bolero jacket. That same night, Kate Hudson shimmered in a liquid-silver halter gown straight from the Armani Privé 2007 runway, while Jennifer Lopez traveled even further back, wearing a sheer mermaid gown by Jean Louis Scherrer from 2003. “In a cycle of constant creative-director turnover and trend fatigue, vintage allows stars to step outside the algorithm and say something original,” says Chandler Guttersen, owner of the celebrity-adored vintage store Vintage Grace in New York City. “It’s not just about wearing a dress — it’s about wearing a point of view.” Plus, with sustainability increasingly top of mind, archival dressing offers celebrities a way to quite literally recycle fashion while still signaling red carpet prestige. Cate Blanchett has long been a leading advocate for sustainable fashion, frequently wearing archival and vintage pieces to promote circularity, and even re-wearing pieces from her own closet. Like any trend, though, there’s a right (and a very wrong) way to do it. Guttersen cites Zendaya and Margot Robbie as two stars who use vintage not simply as an access flex but as an authentic extension of their sartorial vision. For the “Wuthering Heights” press tour, Robbie and her stylist Andrew Mukamal tapped tapped Chanel, Thom Browne and Schiaparelli for custom Brontë-esque loo...
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