What Is ‘Clipping,’ the Viral Marketing Strategy That’s Taking Over the Music Biz?
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In December, rapper Bbno$ posted a message on social media announcing that he was quitting music. “As you guys know, I am for the people,” he wrote. “And the people have asked me to stop making music. Due to the millions of people begging me to stop, I have made the incredibly difficult decision to […]
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Mar 26, 2026 8:00am PT What Is ‘Clipping,’ the Viral Marketing Strategy That’s Taking Over the Music Biz? By Steven J. Horowitz Plus Icon Steven J. Horowitz Senior Music Writer speriod Latest Woman Accused of Shooting at Rihanna’s Home Pleads Not Guilty to Attempted Murder 21 hours ago Supreme Court Rules Against Record Labels in $1 Billion Cox Communications Piracy Case 22 hours ago T.I. and Drumma Boy Team for Documentary Short Film ‘The Birth of Trap Music,’ Premiering at Atlanta Film Festival 23 hours ago See All In December, rapper Bbno$ posted a message on social media announcing that he was quitting music. “As you guys know, I am for the people,” he wrote. “And the people have asked me to stop making music. Due to the millions of people begging me to stop, I have made the incredibly difficult decision to stop making music for the foreseeable future.” So when he dropped his single “Diamonds Are Forever” a month later, it wasn’t a surprise that fans were excited for his return. On TikTok, dozens of accounts posted videos that used the track, along with captions that declared “Bbno$ is back!” and, a bit less enthusiastically, “Finally a good song.” Related Stories Paul Feig to Keynote Power of Law 2026, Patricia L. Glaser to Receive Power of Law Award
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