What to Know About ‘Encore,’ Gap’s New Rewards Program That Seeks to Combine Fashion and Entertainment
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Gap is touting the ability to redeem points for Disney gift cards, AMC theater tickets and limited-edition collectibles and autographed merch
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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. Global apparel retailer Gap is back in the headlines after announcing the launch of a new membership program, dubbed “ Encore ,” last week. The multi-tiered program — with “Core,” “Premier” and “All-Access” levels — gives shoppers a chance to earn points and redeem rewards across all four of Gap Inc.’s iconic brands : Old Navy, Gap, Banana Republic and Athleta. The rebranded loyalty program also introduces an Encore credit card, which offers cardmembers the “most expansive earning opportunities,” per a release, in addition to a host of fashion and entertainment perks. Related Stories Lifestyle 15 Chanel Gifts You Can Get for Under $100 Lifestyle Stoney Clover Lane Revives Sold-Out Disney Princess Prints With New Bag Styles SIGN UP FOR FREE GAP ENCORE MEMBERSHIP Here’s what to know about the Gap Encore membership program, plus a look at some top trending pieces to pick up online at Gap.com right now. What Are the Gap Encore Tiers? Gap’s new Encore points program offers three tiers: Core, Premier and All-Access. The basic Encore program is free to join, while the Encore Mastercard is by application only online . Shoppers can jump to the next tier based on their annual spend or card member status. For example, you can move from the Core to Premier level after just $350 in annual spend across all the Gap Inc. brands in-store and online. This is a program, Gap says, that is “rewarding both engagement and long-term relationships.” What Are the Gap Encore Perks? In general, all three tiers offer perks like free shipping, early access to shop limited-edition collections, a yearly “birthday bonus” gi...
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